Latest thinking
Whakaaro hou
Browse through our own thought leadership reports about issues that matter to New Zealanders to insights from the Kantar global network. Don’t hesitate to contact one of our team if you want to find out more.
Better futures report
The Kantar Better Futures Report is a valuable, freely available resource that provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis and how this has changed over time. In the 2024 report we look at what drives the sustainability reputation of a number of NZ brands & businesses, alongside a specific update on greenwashing among consumers. Read the full report to discover in-depth insights.
Corporate reputation
The Kantar Corporate Reputation Index is an annual study using the globally validated RepZ framework for measuring reputation. Launched in 2015, it is the most comprehensive measure of how New Zealand’s Top 50 corporates by revenue (drawn from Deloittes Top 200) are performing in this market. The Index covers corporates across 17 categories and looks at how they are balancing the harder and softer elements of reputation strength to deliver differentiating and sustainable competitive advantage.
Customer Leadership Index
The Kantar Customer Leadership Index is New Zealand’s leading ranking of the best brands for customer experience. To create the index, Kantar surveys over 2,500 New Zealanders about their opinions of more than 60 of New Zealand’s top brands in financial services, online shopping, retail and grocery, media and entertainment, travel, telecommunications and energy.
Finding Financial Freedom
Our Finding Financial Freedom thought leadership research was introduced in 2022 in response to the unprecedented set of challenges facing New Zealanders as inflationary pressures followed on from the uncertainty of the Covid-19 lockdowns.
The study explores changes in overall sentiment of NZ consumers and looks into their levels of financial security / preparedness. It also provides an understanding of how behaviour is shifting in response to cost of living pressures, and provides guidance to brands looking to support and ultimately retain their customers through these challenging times.
Welcome to Inside Insights, Australia and New Zealand’s latest collection of brand insights presented all in one place in this ‘easy-read’ magazine.
From managing success in sustainability for growth, to Gen AI revolutionising insights, to what makes or breaks a product launch, every edition of Inside Insights is filled with a huge variety of articles, podcasts and webinars to help shape your brand future for 2025.
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News & announcements
Corporate Reputation Index 2025
Toyota New Zealand, PAK’nSAVE and Air New Zealand have taken first, second and third places respectively in the Kantar Corporate Reputation Index for the second year running.
Subway takes out April’s Kantar Ad Impact Award
Kantar’s April Ad Impact Award goes to Subway. ‘Try the new Signature Menu’ is a standout campaign that combines bold branding, captivating visuals, and a clear product difference to showcase their iconic footlong subs.
Navigating Choppy Waters – Consumer Sentiment Barometer
In response to tariffs, 27% of New Zealanders claim they’ll stop buying US products and services and 47% will buy more locally.
Kantar’s Consumer Sentiment Barometer reveals that three quarters of New Zealanders (76%) still feel prices are rising and that rising energy costs (64%), business profiteering (61%) and economic policies (51%) are driving up the cost-of-living.
Creative Effectiveness Awards Australia and New Zealand 2025
Revealed: the most creative and effective ads from 2024, judged by consumers. And the secrets behind their success.
Latest Insights from Kantar New Zealand
Lots to celebrate this past month, from launching the 2025 Better Futures report to a full house, to local brands winning awards not just nationally but on the global stage too!
Heineken takes out March Kantar Ad Impact Award
Kantar’s March Ad Impact Award goes to Heineken. The ad sits within the wider campaign ‘0.0 Reasons Needed’ shedding light on changing social norms- where we no longer need reasons for not drinking alcohol.
Creative Effectiveness Awards 2025
Freya's #1 for creative effectiveness on the global stage in the Link AI tested category.
Consumers hold line on sustainability, expect business to do the same
New research shows that while the cost of living remains top concern for New Zealand’s consumers, their commitment to sustainability remains strong.
Nestle takes out February Kantar Ad Impact Award
Kantar’s first Ad Impact Award of the year goes to KitKat. The ad refreshes the iconic "have a break, have a KitKat" platform with a fun & relatable narrative.
Wonky Box takes out the Kantar Supreme Ad Impact Award for 2024
Wonky Box has won the Kantar Supreme Ad Impact Award for 2024 with their ad "The Wonky Box Why," which stood out for its sustainable marketing and emotional storytelling.
Looking back at 2024
We at Kantar hope you have enjoyed our year of thought leadership, inspiration and product updates. Here is a summary of the key take-outs from 2024. Our goal is to be your indispensable brand partner, helping to shape the brands of tomorrow, by understanding people everywhere.
Lego takes out November Kantar Ad Impact Award
Kantar’s November Ad Impact Award goes to Lego with ‘Cataclaws is coming to town’. This highly enjoyable Christmas Ad engages viewers with Lego’s distinctive creativity, family time and holiday fun by introducing us to Cataclaws - the tuxedo cat with the Christmas hat.
Lewis Road Creamery takes out October Kantar Ad Impact Award
Kantar’s October Ad Impact Award goes to Lewis Road Creamery with ‘The chocolate milk that never makes it home’, which spotlights NZ's most loved chocolate milk with a simple yet fun story.
Kantar celebrates achievements at the RANZ Research Effectiveness Awards 2024
Kantar recently celebrated a number of achievements with clients on the 31st October at the Research Association New Zealand (RANZ) Effectiveness Awards.
Drive brand growth by getting pricing right
Pricing, one of the 4 (or 7) Ps of marketing, is one of the easiest levers for a brand marketer to change but at the same time is arguably the most important aspect of marketing to get right. Price discussions have become even more important and more frequent in the last few years with the increased cost of living both in NZ and around the world.
The vital importance of linking brand and customer experience to deliver growth
Why should brands and brand marketers care about customer experience? And why should the brand and marketing team collaborate closely with the CX team?
Lighting the Blue Touch Paper of Saliency to get Maximum Bang for your Buck!
The first accelerator of brand growth identified in Kantar’s acclaimed ‘Blueprint for Brand Growth’ is to predispose more people to your brand.
Toyota takes out September Kantar Ad Impact Award
Kantar’s September Ad Impact Award goes to Toyota with ‘Hey Toyota- EV Peace of Mind’. This impactful and well-branded ad shows significant levels of engagement and difference.
Better Futures Thrive 2024
New research from Kantar and the Sustainable Business Council (SBC) highlights an opportunity for New Zealand businesses to drive greater commitment and action on social responsibility, both internally with employees and for the benefit of the communities they operate in.
KFC takes out August Kantar Ad Impact Award
Kantar’s August Ad Impact Award goes to KFC with ‘The power of KFC’. This well branded and refreshingly distinctive ad shows significant levels of enjoyment and talkability.
Customer Leadership Index 2024
Congratulations to House of Travel, number one this year in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, which was released today by data, insights and consulting company Kantar.
Help accelerate your brand growth by being more present
This article looks at the second important growth accelerator of the Blueprint for Brand Growth – being more present. This is all about making it easy to buy your brand.
Media Reactions 2024
With media insights from around 18,000 consumers and 1,000 senior marketers around the world, our free Media Reactions 2024 booklet reveals the top-ranking media channels and brands and provides guidance on how to navigate today’s complex media landscape.
TUX takes out July Kantar Ad Impact Award
Kantar’s July Ad Impact Award goes to Tux with ‘Feeding the kiwi in all our dogs for 70 years’. The Ad follows Bjorn, a city dog and his first, busy (and messy) trip to the farm. This light-hearted ad appeals to a wide audience with its humorous and heartwarming story.
TAB takes out June Kantar Ad Impact Award
Kantar’s June Ad Impact Award goes to TAB with ‘Get Your Bet On’. Using the creative to aid in a brand refresh, it takes us through the excitement of a betting moment with their mobile app.
Diagnose and monitor your brand’s Meaningful Difference
To maintain a consistent relative edge over others in your category you must identify, measure, and optimise your brand's sources and degree of differentiation.
Plotting your path to success
The starting point for any CMO, when evaluating their brand strategy, is to fully understand their brand’s equity and specifically whether or not it is meaningfully different to more people.
Brand Strategy Unpacked
There is now undeniable evidence that great brand strategy has the potential to influence not just sales, but business value and resilience. This booklet has been designed as a celebration of brand strategy.
Whittaker’s takes out May Kantar Ad Impact Award
Kantar’s May Ad Impact Award goes to Whittaker’s with their latest Chocolate lover’s instalment ‘Pantry Piece’. This well-known and treasured brand combines the power of great insight, a mastery of storytelling and brand love to deliver a creative that connects with the hearts and minds of chocolate lovers.
Drive growth by being meaningfully different to more people
In this first post of our Blueprint blog series, we explain how marketers can better drive growth, and how brands can be Meaningfully Different.
Corporate Reputation Index 2024
Toyota New Zealand has lived up to its advertising slogan “let’s go places” by going three places up from last year to take top slot in the tenth annual Kantar Corporate Reputation Index. Pak’nSave climbed one place to second, with Air New Zealand in third, displaced from the number one slot for the first time in the history of the index.
Pak’nSave takes out April Kantar Ad Impact Award
Kantar’s April Ad Impact Award goes to Pak’nSave with their latest Stickman instalment ‘No Loyalty Cards’. After 16 years on air, Stickman continues to delight New Zealanders by staying true to his brand promise.
Creative Effectiveness Awards Australia and New Zealand 2024
Revealed: the most creative and effective ads from 2023, judged by consumers. And the secrets behind their success.
Blueprint for Brand Growth
Data and insights company Kantar has launched Blueprint for Brand Growth – a new “essential recipe” to help businesses expand.
Air NZ takes out March Kantar Ad Impact Award
Kantar’s March Ad Impact Award goes to Air New Zealand’s witty and heartwarming, Conservation Dogs campaign. Filmed in a similar style to their world-renowned safety videos, the cute dogs and the good cause they represent captured Kiwis’ hearts.
Wonky Box takes out February Kantar Ad Impact Award
Kantar’s first Ad Impact Award of the year goes to Wonky Box. The ad introduces us to the brand and the origins of its ‘odd bunch’ fruit and vegetable subscription service. This cheerful walk through of the brand mission was not only able to leave the viewers with a great impression of the brand, but was also a highly impactful and enjoyable to watch.
Four Square takes out the Kantar Supreme Ad Impact Award for 2023
Having tested 127 creatives over the last year helped us reveal an elite selection of TV Ads that resonated most strongly with Kiwis. By captivating audiences and sparking talkability, these ads have certainly left a lasting impression.
Marketing Trends 2024
Our Marketing Trends 2024 have been sourced from across Kantar. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might suit their own objectives. From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year.
How can AI empower your innovation process and unlock new connections?
Discover three tips to empower your innovation process through AI, whilst not losing sight of the need to deliver meaningfully different brand experiences.
Connected Innovation
How can you innovate differently in a competitive landscape? How can you drive brand growth? Why is it important to connect innovation with other areas of the business?
Coca-Cola takes out November Kantar Ad Impact Award
Kantar’s November Ad Impact Award goes to Coca-Cola’s latest Christmas campaign “The World Needs More Santas”. Continuing their legacy of heartwarming Christmas creatives, Coca-Cola’s latest TVC reminds us of the joy that little acts of kindness can bring during the season of goodwill.
Meadow Fresh takes out October Kantar Ad Impact Award
Kantar’s October Ad Impact Award goes to Meadow Fresh’s for their latest campaign featuring basketball star Steven Adams. Highlighting Meadow Fresh Milk and the brand’s support of his basketball camps for Kiwi kids.
Customer Leadership Index 2023
Kiwi online retailer Mighty Ape has moved up from 10th position last year to reach top spot in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, released today by data, insights and consulting company Kantar.
Repco takes out September Kantar Ad Impact Award
Repco has been ‘Bringin’ the Bathurst’ for three years now, but this 2023 ad is surely the funniest and is Kantar’s September 2023 Ad Impact Award winner.
Samsung takes out August Kantar Ad Impact Award
Kantar’s August 2023 Ad Impact Awards goes to Samsung for “Galaxy Z Flip5”. This campaign, streamed across multiple platforms, effortlessly showcases their new, fun and trendy smartphone.
Modern Marketing Dilemmas
In this bold, thought-provoking and evidence-based guide, we provide solutions to the day-to-day challenges marketers face to help them protect their margins.
Weet-Bix takes out July Kantar Ad Impact Award
The latest TVC from Weet-Bix, “Fuelling Future All Blacks for 25 years”, takes out the July 2023 Kantar Ad Impact Award. The Ad uses the power of nostalgia and a heartwarming story of the Ioane brothers to celebrate its mission of inspiring future heroes for 25 years.
Vogel’s takes out June Kantar Ad Impact Award
Vogel’s latest TVC ‘Nothing Compares’ takes out the June 2023 Kantar Ad Impact Award. The unlikely hero at the centre of the plot, Gareth, shows grim determination to regain his loaf of Vogel’s, creating a humorous and entertaining narrative and reminding us of just how deep the love for a loaf of Vogel’s can go.
Mitsubishi Motors takes out May Kantar Ad Impact Award
Mitsubishi revives the love of UTEs for Kiwis with its fresh and fun to watch Ad, introducing its Runout offer on Tritons. It’s quite rare to see a simple promotional offer bringing together mystery, wonder and surprise to give us a well-crafted and charming story to enjoy.
Corporate Reputation 2023
Corporate Reputation 2023 Air New Zealand: Ninth consecutive year at the top of Kantar Corporate Reputation Index by a whisker Air New Zealand has retained its place at the top of the Kantar Corporate Reputation Index for the ninth consecutive year but Mitre 10 and PAK’nSAVE are hot on the national carrier’s heels. All three […]
Creative Effectiveness Awards Australia and New Zealand 2023
Revealed: the most creative and effective ads from 2022, judged by consumers. And the secrets behind their success.
Four Square takes out April Kantar Ad Impact Award
Returning to our TV screens after an almost two-decade long hiatus, Four Square takes out the April 2023 Kantar Ad Impact Award with their ad “The King’s Feast”. An entertaining watch, this ad effectively launches Four Square’s new platform “What’ll it be today?” and reminds us of the strong ties the store has in communities across New Zealand.
Strong creative equals strong profitability!
Did you know that the most creative and effective ads generate more than four times as much profit as those with low creative quality? If you are looking at which growth levers to pull or are looking to build your case to hold onto creative budget in these lean times, this is certainly something worth factoring into your thinking.
ITM takes out March Kantar Ad Impact Award
The Kantar Ad Impact Award for March 2023 goes to ITM for “We speak builder - Shocker”. Sharing with us some entertaining and quirky Kiwi banter, the Brand and its peerless understanding of its customers are effortlessly combined in this wonderful TVC that oozes genuine warmth and Kiwi charm.
Creative Effectiveness Awards 2023
Revealed: the most creative and effective ads from 2022, judged by consumers. And the secrets behind their success.
Better Futures 2023
New research confirms the rising cost of living is putting increasing pressure on New Zealanders, with sustainability commitment and behaviours taking a backseat. 72% of respondents to Kantar’s 2023 Better Futures report, released today in conjunction with the Sustainable Business Council (SBC), named cost of living as their primary concern – and 90% also named it as the leading consideration when purchasing a good or service.
The first Kantar Ad Impact Award of 2023 goes to…. Hellers!
The first Kantar Ad Impact Award of 2023 goes to Hellers for “Happy 38th Birthday Hellers”. The TVC takes a trip down memory lane highlighting campaigns of the past, as always with Leigh Hart as the face of the ad.
Harness the power of emotion in digital advertising
Kantar have identified that digital advertising that evokes strong emotions are four times more impactful for brands. This insight, while not completely novel, is very relevant for New Zealand marketers who face challenges in figuring out how to be most effective in the digital space.
Whittaker’s takes out the Kantar Supreme Ad Impact Award for 2022
Out of 159 TV ads tested as part of the 2022 Kantar Ad Impact Awards, Whittaker’s television commercial ‘Whittaker’s J.H. Returns’ has taken out the top spot, receiving the Supreme Ad Impact Award. Throughout 2022, Kantar’s monthly winners demonstrated a strong presence of Kiwi brands that created impactful copy with themes showcasing brand history, authenticity, local pride, and using quintessential Kiwi humour to help endear them to consumers. Once again as in 2021, based on the metrics that matter in creating impactful advertising, another local brand has triumphed.
Kantar New Zealand Issues February Update
Kantar New Zealand Issues February Update
The Kantar New Zealand Issues Update is designed to help our clients stay better connected to their customers. This latest round-up includes: The top 3 things that New Zealanders are thinking about the most
Where consumers are spending more money and where they are spending less These findings showcase just [...]
Whittaker’s takes out November Kantar Ad Impact Award
The November Kantar Ad Impact Award goes to Whittaker’s “The Gift of Great Taste” advert from their “Best is Always Better” campaign series. The chocolate time machine returns along with J.H. Whittaker – teaching the gift of giving and spreading the joy that is Whittaker’s chocolate, perfect for the festive season.
Metaverse or Futureverse – is your brand future-ready?
As the year comes to a close, I can’t help but reflect on a report I read this time last year: “Into the Metaverse” by Wunderman Thompson. Admittedly, this was the first time I had heard the term, metaverse, but my attention was well and truly piqued, and to be honest, I was 'wowed'. A new iteration of the internet, web3, virtual societies, omniverse, digital twins, connected and persistent spaces, virtual goods, interoperable, avatars, tokens, NFTs… the list goes on… my vocabulary was changing by the minute as I enthused myself with a new language.
Kāpiti takes out October Kantar Ad Impact Award
The October Kantar Ad Impact Award goes to Kāpiti’s “Too Good To Share” advert. With its playful, yet short and simple story line that is easy for viewers to follow, it engages its audience and makes them love the brand while also standing out vs other yoghurt brands – setting their brand apart.
Customer Leadership Index 2022
For the second consecutive year, Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
Media Trends and Predictions 2023
Kantar's latest Media Trends and Predictions report highlights how inflation is hitting advertiser’s media budget as demand remains high while inventory is constrained. Consumers changing media behaviours is one force behind this as consumers continue to move to environments with lower ad loads.
It’s now becoming more than just prudent to pre-test ads; it’s becoming a prerequisite
We are living in extraordinary times. A global pandemic followed by world-wide inflation. Every business is taking a good long hard look at its financials and planning its path forward with diligence. The same holds true for cost centres like marketing and brand management. What is the best way forward in these unprecedented times? How do we make the most of our marketing dollar?
Ford takes out September Kantar Ad Impact Award
This month’s Kantar Ad Impact Award goes to Ford for their “All Electric Ford Mustang Mach-E” advert which introduces the new all electric Mustang to New Zealand. With its evocative voiceover of Henry Ford’s historic quote, scenes of horses running and quick close-up shots of the Mustang Mach-E, this 30’ TV advert quickly captures the audience’s attention...
Kantar New Zealand Issues November Update
Kantar New Zealand Issues November Update
Here is Kantar’s latest round-up designed to help our clients stay better connected to your customers. Late last month, we checked in again with 1,000 New Zealanders via an online survey to see how the pandemic – and other pressing issues such as the cost of living – are impacting how [...]
How to build brands with commerce advertising
Analysis of Kantar’s media databases shows that commerce ads, both in store and online, are the most relevant and useful touchpoints for consumers. They capture attention right at the moment of purchase interest.
Finding Financial Freedom
New Zealanders are faced with an unprecedented set of challenges as current inflationary pressures follow on directly from the uncertainty of the Covid-19 lockdowns. Kantar's Finding Financial Freedom webinar explores the changing face of financial wellbeing in New Zealand, based on input from 1,500 Kiwis.
Menulog takes out August Kantar Ad Impact Award
The August Kantar Ad Impact Award goes to Menulog for their “Did Somebody Say” music video advert starring Katy Perry. While not new to New Zealand, this is their first advertising campaign here, and it enters with a bang. The TV ad follows Katy Perry as she receives a food delivery and proceeds to dance through her fantasy home in fun bright outfits singing the Menulog theme song.
Kantar New Zealand Issues August Update
Kantar New Zealand Issues August Update
Here is Kantar’s latest round-up designed to help our clients stay better connected to your customers. Late last month, we checked in again with 1,000 New Zealanders via an online survey to see how the pandemic – and other pressing issues such as the cost of living – are impacting how [...]
Kantar’s new marketing effectiveness solution
Kantar has recently expanded its media ROI offer to deliver even stronger campaign and brand level insights, aimed at optimising media budgets and improving forecasting.
Whittaker’s takes out June Kantar Ad Impact Award
This month’s Kantar Ad Impact Award goes to Whittaker’s for their “Whittaker’s J.H. Returns” ad. Set recognisably in the heart of Wellington, the ad draws on the strong history of the brand to introduce their departure from brand ambassador Nigella Lawson.
Kantar New Zealand Issues July Update
Kantar New Zealand Issues July Update
Here is Kantar’s latest round-up designed to help our clients stay better connected to your customers. Recently we checked in again with 1,000 New Zealanders via an online survey to see how the pandemic – and other pressing issues such as the cost of living – are impacting how we live. [...]
George Weston Foods takes out May Kantar Ad Impact Award
George Weston Foods takes out May Kantar Ad Impact Award This month’s Kantar Ad Impact Award goes to George Weston Foods for their Ploughmans “Local Tastes Better” brand ad. Through the use of real Canterbury farmers, engaging in some friendly competitive banter about who has the best seeds and grains, this ad dials up […]
Corporate Reputation 2022
Corporate Reputation 2022 Sky’s the limit as Air New Zealand maintains perfect record atop Kantar Corporate Reputation Index Established in partnership with Wright Communications in 2015 and formerly known as the Colmar Brunton Corporate Reputation Index, the Kantar Corporate Reputation Index uses Kantar’s global RepZ framework with standardised reputation attributes for Trust (37% weighting), Leadership […]
Air New Zealand takes out April Kantar Ad Impact Award
This month, the well-loved brand Air New Zealand celebrated their 82nd birthday! To celebrate, they released a 60” advert that showcases 4 storylines over time – each putting the customers meaningful relationship with the Brand at the heart of the story to communicate how “it’s always been about you”.
Kantar New Zealand COVID-19 May Update
Here’s our latest round-up designed to help our clients stay better connected to your customers during Covid-19.
Kantar New Zealand COVID-19 April Update
Here’s our latest round-up designed to help our clients stay better connected to your customers during Covid-19.
Supercheap Auto takes out the March StopPress Kantar Ad Impact Award
Through the use of humour, a simple message and relatable characters tinkering and loving their cars, the ‘Make it Super’ ad not only performs strongly on the core measures of successful advertising, but also makes the Brand more distinctive and appealing.
The ‘Strategic Sparks’ behind the 2022 Kantar Creative Effectiveness Award Winners
As many of you may already know, this year’s winning TV ad in the global Kantar Creative Effectiveness Awards went to Mitre 10’s With You All The Way. Find out more about the ‘strategic spark’ behind its success and those of other winners here.
Better Futures 2022
New research reveals that economic and wellbeing concerns have intensified for people as they continue to grapple with the challenges of the ongoing pandemic, coupled with emerging economic challenges including rising inflationary pressures.
Kantar New Zealand COVID-19 March Update
Here’s our latest round-up designed to help our clients stay better connected to your customers during Covid-19.
KFC takes out February Kantar Ad Impact Award
KFC wins the February Kantar Ad Impact Award with its ‘Super Club Day’ campaign, which celebrates the kick-off of the Super Rugby season by reuniting rugby teams with their communities.
Mitre 10 take out the Kantar Supreme Ad Impact Award for 2021
From a field of very impactful ads, Mitre 10 ‘With You All the Way’ takes out the Kantar Supreme Ad Impact Award for 2021
Heineken takes out November Colmar Brunton Ad Impact Award
Having won the second annual, global Kantar Creative Effectiveness Award, Heineken’s ‘Cheers to all’ TVC also found favour with the New Zealand audience.
The Natural Confectionery Co. takes out October Colmar Brunton Ad Impact Award
Sonically charged, this best all round performing ad arrests our attention with a banging beat sung by a cute kid in the back of her mum’s car.
Customer Leadership Index 2021
Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
Rangitikei Free Range Chicken takes out September Colmar Brunton Ad Impact Award
A feast of exquisite culinary close-ups beautifully accompanied by the strains of Mozart makes this Rangitikei Free Range Chicken TVC the irresistible winner of the September Colmar Brunton Ad Impact Awards.
V Energy takes out August Colmar Brunton Ad Impact Award
A reprise of some previous characters now reinvented and repurposed for a new audience; The August Colmar Brunton Ad Impact Award goes to V Energy.
Mitre 10 takes out July Colmar Brunton Ad Impact Award
The July winner is Mitre 10 for its best all round performance and heart-warming story in their TV ad, ‘With You All the Way’.
Purex takes out June Colmar Brunton Ad Impact Award
This month, the honour goes to Purex for their ‘Happy 65th Birthday’ advert – a celebration of Kiwi nostalgia featuring their iconic mascot Rolly the dog.
Turners Cars takes out May Colmar Brunton Ad Impact Award
In May, Turners Cars outshone the competition with their ‘We Love Buying Cars!’ advert.
Kantar and Colmar Brunton Integrate
Kantar and Colmar Brunton have combined to become New Zealand’s largest and most awarded market research firm.
Pizza Hut takes out April Colmar Brunton Ad Impact Award
Pizza Hut’s ‘Introducing the Yumpire’ advert showcases a sharp storyline, vibrant visuals and keeps the audience hooked throughout.
Corporate Reputation 2021
Despite COVID-19 decimating international travel, Air New Zealand’s resilient reputation has landed it on top of Colmar Brunton’s Corporate Reputation Index 2021 for the seventh year running.
McDonald’s takes out March Colmar Brunton Ad Impact Award
March was another great month for advertising and this month the honour of the Colmar Brunton Ad Impact Award winner goes to McDonald’s for their latest TVC ‘Ordered from here’.
Big wins for Colmar Brunton at the Research Association Effectiveness Awards 2021
A unanimous judge's decision led to the Research Effectiveness Awards Supreme Award for ground-breaking work by Colmar Brunton, the Collaborative Trust and Classification Office Te Mana Whakaatu as well as other notable key awards.
Creative Effectiveness Awards 2021 – A Kiwi Perspective
This is the second year of the prestigious global Kantar Creative Effectiveness Awards and we are very pleased to bring you some of the key learnings from our evaluation of more than 10,000 ads that consumers have given us their feedback on.
Bell Tea take out the Colmar Brunton Supreme Ad Impact Award for 2020
After what has been a challenging year for the tourism industry, Air New Zealand’s latest ad shows their determination to stay afloat and win the hearts of their consumers.
Better Futures 2021
New research reveals New Zealanders are anxious about the cost of living and housing availability in the wake of the Covid-19 pandemic.
Air New Zealand takes out November Colmar Brunton Ad Impact Award
After what has been a challenging year for the tourism industry, Air New Zealand’s latest ad shows their determination to stay afloat and win the hearts of their consumers.
Animals Like Us takes out October Colmar Brunton Ad Impact Award
You might have heard that dogs and their owners can sometimes resemble one another, and with this ad you’d be right. Animals Like Us have rightfully…
Maximise your advertising effectiveness
In recent years New Zealand has seen a revival in advertising within the FMCG sector. In part, this has been fuelled by the thinking of Byron Sharp who has shown the importance of increasing ‘mental availability’ to drive growth.
Corporate Reputation 2020
Air New Zealand has continued its six-year reign at the top of Colmar Brunton’s Corporate Reputation Index 2020.
TVNZ has moved up one place from last year to second with Pak’n Save coming in third.
Better Futures 2020
Our 2020 Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis.
Is your advertising striking the right chord with consumers?
Music is a powerful tool in advertising with its history going back to the era of the travelling salesman. Its role as a vehicle for capturing attention in a busy media landscape, establishing brand associations and invoking meaning about the product.
Brands Kiwis Love 2019
Since 2012 we have asked 1,000 New Zealanders which brands Kiwis love – Whittaker’s again takes the top spot being the most loved brand. Over the last year, Whittaker’s have been extremely busy with several initiatives driving love for their brand.
Kantar give STEM students a taste of the business world
We were delighted to answer the call for help from Hobsonville Secondary School who wanted to bring the world of business into their integrated business studies and math class. Enter a busload of teenagers to our Sale St offices where they were introduced to the mysterious world of market and sensory research.
What is Big Data?
What is big data? The first step to understanding the potential of big data is to sidestep the technical descriptions of what it is and realise that big data is a term can be applied to any broad dataset.
Tidy Kiwis are becoming more considerate
It’s impossible to deny the sharp increase in consumer awareness and consideration for our environment. Research by Colmar Brunton shows that for three quarters of New Zealanders, purchase decisions are influenced by environmentally friendly packaging.
BrandZ Top 100 for 2019
BrandZ™ is the largest global brand equity platform covering over 100,000 brands across 45 countries. It’s the only brand valuation ranking that measures the contribution of the brand that is validated to in market sales.
Corporate Reputation 2019
Home-grown New Zealand brands hold nine of the top 10 places in the Colmar Brunton Corporate Reputation Index 2019 released this week. Air New Zealand has continued its five-year stellar reign while other well known NZ brands rise up the ranks.
The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 US election have to teach marketers about prediction? Kantar Millward Brown neuroscience lead Haydn Northover writes exclusively for Marketing Magazine and says just asking has never been sufficient in developing holistic advertising predictions.
Marketing: Using neuroscience to pinpoint the ‘a-ha’ moments for your brand
Marketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful marketing insights his practice is revealing.
Podcast: Understanding neuroscience
In this 5-minute podcast, Deepak Varma, Kantar’s North American head of neuroscience spoke with our colleagues at Kantar Australia.
How can we help your brand?
It is still possible to make great creative content in this fragmented environment and this can be easily achieved no matter where you are in the development process with the right expertise and solutions on hand to assist.
Case study: Using data science to maximise growth
Data Science is a discipline that, while established in academia and industrial research, is comparatively new to the business world. It offers powerful tools for evidence–based decision–making and can be a highly effective way for a business to become more profitable.
The Database of Babel – Thought leadership
Jorge Luis Borges wrote of the Library of Babel; an infinite span of hexagonal rooms lined on every side with books, containing within them every possible ordering of symbols in the Latin alphabet. Within this library lies everything that is known, can be known, that cannot be known and is yet true, that once was known and is now forgotten and that will someday be known but is at present not.
Better Futures 2019
For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50% and plastic becomes a top of mind concern for Kiwis.
Successful brands deliver real financial value
Strong brands enable companies to enter new markets and categories. They allow businesses to command premium prices for their products and retain talented staff.
Meaningful different framework
Through years of continuous tracking, and through building our BrandZ database, we’ve built an unrivalled understanding of how brands work. From this understanding, we’ve developed the Meaningfully Different Framework to help brands create financial value and growth.
Brand guidance part 2
Brands are losing intimacy with consumers, putting them at risk of becoming irrelevant. These changes require a disruptive yet holistic system to connecting with consumers, ensuring brands identify growth opportunities more effectively and prioritise marketing dollars more efficiently.
Brand guidance
Knowing how, when and where to activate your brand has never been more important, more urgent or more possible in today’s technology and data-driven world.
Brand strategy
People today have more choice, more channels, more influence and an increasing cynicism about brands. It is more important than ever to have a sharp and differentiated brand positioning, clarity of purpose and cultural relevance to stand out from the crowd and resonate with your audiences.
Brands Kiwis Love 2018
After a draw in last year's survey, Whittaker's has slipped just ahead of the All Blacks as New Zealand's Most Loved Brand. Whittaker's has taken the top spot every year in the seven years Colmar Brunton has done the survey.
NZ Sensory and Botanicals
Colmar Brunton’s sensory team gave a behind the scenes experience of their purpose built state of the art sensory lab right here in Auckland at a special event with The Botanical Distillery and the Tea Master Blender from Tia Ora.
Colmar Brunton shines at Research Association Effectiveness Awards 2018
Colmar Brunton collected an impressive five awards at the New Zealand Research Association Effectiveness Awards, held at the Hilton on Auckland’s waterfront on Friday 17 August 2018. In total, Colmar Brunton took home three platinum and two gold awards.
Case study: Building reputation
Our client’s objective was to change opinions over time, and while we were effectively tracking progress on this, the creative and planning agencies faced two key issues. Read more details about what we did in this case study.
Case study: Marketing science segmentation
How an entire membership database could be segmented with existing data.
AI meets market research
Text analytics combined with survey data reveals how reputation plays a role in building positive and memorable branded experiences.
Concept testing – Identifying winning ideas
We can help your business to drive innovation and growth by identifying ideas and concepts that are the most appealing and relevant to your consumers. Concept testing research puts consumers in the driving seat to decide which ideas hold the greatest potential; screening ideas early in the development cycle.
Corporate Reputation 2018
Air New Zealand has the country’s best corporate reputation for the fourth year in a row, circling well above the field in the Colmar Brunton Corporate Reputation Index 2018
AdReaction 2018: More than half of marketers not integrating their multichannel campaigns effectively
The variety of channels available to marketers has increased exponentially, however ineffective multichannel strategies are jeopardising the success of campaigns. This is according to AdReaction: The Art of Integration, a new study that examines the global state of multichannel advertising campaigns, drawing on quantitative research in 45 countries, multichannel copy testing, and custom analysis of Kantar’s global media effectiveness and copy testing databases.
Building lasting customer relationships
We can help you maximise the value of each and every customer relationship. Our customer-centric framework helps you define, create and deliver memorable experiences that drive growth for your business.
Kiwis say not enough being done to keep New Zealand safe and healthy
Almost 90% of Kiwis are worried that not enough is being done to keep New Zealand safe and healthy.
Brands I Love 2017
Another draw for the All Blacks in 2017 Just as they did against the British and Irish Lions earlier this year, the All Blacks have once again had to settle for a draw – this time in New Zealand’s Brands I Love survey.
Getting digital right: Reflections for a better digital world
News & AnnouncementsGetting digital right: Reflections for a better digital world
Pablo Gomez is the Head of Media & Digital for APAC at Kantar Insights. He sat down with us to talk about the biggest mistakes businesses make in digital marketing (and how to avoid them), his best tips for getting the most out of [...]
Corporate Reputation 2017
Air New Zealand is this country’s most respected company for the third year in a row, enhancing its reputation over the past 12 months and flying away from the rest of the field.
Colmar Brunton reigns supreme at RAE Awards 2016
News & AnnouncementsColmar Brunton reigns supreme at RAE Awards 2016
Colmar Brunton scooped an impressive six awards at the 2016 Research Association Effectiveness Awards, including the Overall Supreme Award, at the glitzy affair held at the Hilton on Auckland’s waterfront on 2 September 2016.
The six awards saw Colmar Brunton take home the most awards of any research [...]
Big data Q and A’s
When it comes to big data New Zealand businesses may already be sitting on a gold mine – they just need to know how to extract the precious metal, and the profits will flow.
Corporate Reputation 2016
Air New Zealand has maintained its position as New Zealand’s most reputable company in the annual Colmar Brunton Corporate Reputation Index.
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