Browse through our own thought leadership reports about issues that matter to New Zealanders to insights from the Kantar global network. Don’t hesitate to contact one of our team if you want to find out more.
The Kantar Better Futures Report is a valuable, freely available resource that provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis and how this has changed over time. The 2023 Better Futures results reveal that the cost of living remains the number one issue for New Zealanders, closely followed by protection of children, crime levels and the availability of affordable housing. For the first time we have also seen extreme weather events enter into the top 10 concerns. Read the full report to discover in-depth insights.
The Kantar Corporate Reputation Index is an annual study using the globally validated RepZ framework for measuring reputation. Launched in 2015, it is the most comprehensive measure of how New Zealand’s Top 50 corporates by revenue (drawn from Deloittes Top 200) are performing in this market. The Index covers corporates across 17 categories and looks at how they are balancing the harder and softer elements of reputation strength to deliver differentiating and sustainable competitive advantage.
The Kantar Customer Leadership Index is New Zealand’s leading ranking of the best brands for customer experience. To create the index, Kantar surveys over 2,500 New Zealanders about their opinions of more than 60 of New Zealand’s top brands in financial services, online shopping, retail and grocery, media and entertainment, travel, telecommunications and energy.
Our Finding Financial Freedom thought leadership research was introduced in 2022 in response to the unprecedented set of challenges facing New Zealanders as inflationary pressures followed on from the uncertainty of the Covid-19 lockdowns.
The study explores changes in overall sentiment of NZ consumers and looks into their levels of financial security / preparedness. It also provides an understanding of how behaviour is shifting in response to cost of living pressures, and provides guidance to brands looking to support and ultimately retain their customers through these challenging times.
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