Browse through our own thought leadership reports about issues that matter to New Zealanders to insights from the Kantar global network. Don’t hesitate to contact one of our team if you want to find out more.
The Kantar Customer Leadership Index is New Zealand’s leading ranking of the best brands for customer experience. To create the index, Kantar surveys over 2,000 New Zealanders about their opinions of more than 50 of New Zealand’s top brands in financial services, online shopping, retail and grocery, media and entertainment, travel, telecommunications and energy.
The Kantar Corporate Reputation Index is an annual study using the globally validated RepZ framework for measuring reputation. Launched in 2015, it is the most comprehensive measure of how New Zealand’s Top 50 corporates by revenue (drawn from Deloittes Top 200) are performing in this market. The Index covers corporates across 17 categories and looks at how they are balancing the harder and softer elements of reputation strength to deliver differentiating and sustainable competitive advantage.
The Kantar Better Futures Report is a valuable, freely available resource that provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis and how this has changed over time. The 2023 Better Futures results reveal that the cost of living remains the number one issue for New Zealanders, closely followed by protection of children, crime levels and the availability of affordable housing. For the first time we have also seen extreme weather events enter into the top 10 concerns. Read the full report to discover in-depth insights.
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