Kantar New Zealand Issues February Update

The Kantar New Zealand Issues Update is designed to help our clients stay better connected to their customers. This latest round-up includes:

• The top 3 things that New Zealanders are thinking about the most
• Where consumers are spending more money and where they are spending less

These findings showcase just some of the key shifts in behaviours and sentiments of New Zealand consumers in response to pressing concerns such as inflation and the pandemic, and the subsequent impact on New Zealand businesses. For more information on the resulting implications for your brand and customer experience strategies, please contact us.