Define and build meaningful, different and irresistible brands.
People today have more choice, more channels, more influence and an increasing cynicism about brands. It’s more important than ever to have a sharp and differentiated brand positioning, clarity of purpose and cultural relevance to stand out from the crowd and engage your audiences.
Power your brand decisions with foresight
Brand success comes from hitting short-term targets and simultaneously building the brand for the longer term. It’s not easy to deliver sales growth in the short-term and achieve long-term sustainable brand success. But the magic formula for brand growth exists… and it’s rooted in your brand tracker.
Grow your brand with extraordinary creative.
In our hyper-connected digital world, people see more content, in more places, than ever before, creating endless possibilities for brands to connect. But with people empowered and motivated to skip, avoid or block ads, how can you stand out and maximise return on your creative investment?
Brands are now defined by how they make people feel.
For businesses, success comes from understanding people’s needs and surpassing their expectations in the moments that matter. This requires a customer-centric culture embedded through your organisation. Only then can your employees deliver meaningful and memorable experiences that reinforce brand choice.
Innovation is the foundation for brand growth – but the context for innovation is changing. New tensions are emerging, markets are more fragmented and consumers are more demanding than ever.
Successful brands need to know which touchpoints will enable them to reach the right people with the right message in the right place.
Kantar’s media solutions helps clients navigate the exciting and fast-changing world of media.
Purchase moments, online and offline, are critical to brand success.
With over three decades of experience in understanding shoppers, we help our clients to address their evolving commerce challenges. We partner with other Kantar specialist agencies, and use behavioral data and the latest technologies like virtual reality to bring clients closer to shoppers’ needs and wants at the critical moments of conversion along the path to purchase.
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