Customer Leadership Index

The Kantar Customer Leadership Index is New Zealand’s leading ranking of the best brands for customer experience. To create the index, Kantar surveys over 2,000 New Zealanders about their opinions of more than 50 of New Zealand’s top brands in financial services, online shopping, retail and grocery, media and entertainment, travel, telecommunications and energy.

Our index is the most comprehensive and robust measure of branded customer experience that exists in New Zealand.

Download the Customer Leadership Index 2022 report here.

Young man using laptop and smiling at home. Man sitting by table working on laptop computer.

JONATHAN PICKUP

Group Client Director
[email protected]

Download the Customer Leadership Index Report 2022

For the second consecutive year, Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.

Our Insights

Customer Leadership Index 2022
For the second consecutive year, Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
Read more
Customer Leadership Index 2021
Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
Read more

Latest Thinking

Whittaker’s takes out November Kantar Ad Impact Award
The November Kantar Ad Impact Award goes to Whittaker’s “The Gift of Great Taste” advert from their “Best is Always Better” campaign series. The chocolate time machine returns along with J.H. Whittaker – teaching the gift of giving and spreading the joy that is Whittaker’s chocolate, perfect for the festive season.
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Metaverse or Futureverse – is your brand future-ready?
As the year comes to a close, I can’t help but reflect on a report I read this time last year: “Into the Metaverse” by Wunderman Thompson. Admittedly, this was the first time I had heard the term, metaverse, but my attention was well and truly piqued, and to be honest, I was 'wowed'. A new iteration of the internet, web3, virtual societies, omniverse, digital twins, connected and persistent spaces, virtual goods, interoperable, avatars, tokens, NFTs… the list goes on… my vocabulary was changing by the minute as I enthused myself with a new language.
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Kāpiti takes out October Kantar Ad Impact Award
The October Kantar Ad Impact Award goes to Kāpiti’s “Too Good To Share” advert. With its playful, yet short and simple story line that is easy for viewers to follow, it engages its audience and makes them love the brand while also standing out vs other yoghurt brands – setting their brand apart.
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Customer Leadership Index 2022
For the second consecutive year, Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
Read more

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