Customer Leadership Index
The Kantar Customer Leadership Index is New Zealand’s leading ranking of the best brands for customer experience. To create the index, Kantar surveys over 2,000 New Zealanders about their opinions of more than 50 of New Zealand’s top brands in financial services, online shopping, retail and grocery, media and entertainment, travel, telecommunications and energy.
Our index is the most comprehensive and robust measure of branded customer experience that exists in New Zealand.
Download the Customer Leadership Index 2022 report here.
Our Insights
Customer Leadership Index 2022
For the second consecutive year, Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
Customer Leadership Index 2021
Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
Latest Thinking
Modern Marketing Dilemmas
In this bold, thought-provoking and evidence-based guide, we provide solutions to the day-to-day challenges marketers face to help them protect their margins.
Weet-Bix takes out July Kantar Ad Impact Award
The latest TVC from Weet-Bix, “Fuelling Future All Blacks for 25 years”, takes out the July 2023 Kantar Ad Impact Award. The Ad uses the power of nostalgia and a heartwarming story of the Ioane brothers to celebrate its mission of inspiring future heroes for 25 years.
Vogel’s takes out June Kantar Ad Impact Award
Vogel’s latest TVC ‘Nothing Compares’ takes out the June 2023 Kantar Ad Impact Award. The unlikely hero at the centre of the plot, Gareth, shows grim determination to regain his loaf of Vogel’s, creating a humorous and entertaining narrative and reminding us of just how deep the love for a loaf of Vogel’s can go.
Mitsubishi Motors takes out May Kantar Ad Impact Award
Mitsubishi revives the love of UTEs for Kiwis with its fresh and fun to watch Ad, introducing its Runout offer on Tritons. It’s quite rare to see a simple promotional offer bringing together mystery, wonder and surprise to give us a well-crafted and charming story to enjoy.
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