Customer Leadership Index

The Kantar Customer Leadership Index is New Zealand’s leading ranking of the best brands for customer experience. To create the index, Kantar surveys over 2,000 New Zealanders about their opinions of more than 50 of New Zealand’s top brands in financial services, online shopping, retail and grocery, media and entertainment, travel, telecommunications and energy.

Our index is the most comprehensive and robust measure of branded customer experience that exists in New Zealand.

Download the Customer Leadership Index 2021 report here.

Young man using laptop and smiling at home. Man sitting by table working on laptop computer.

JONATHAN PICKUP

Group Client Director
[email protected]

Download the Customer Leadership Index Report 2021

Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.

Our Insights

Customer Leadership Index 2021
Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
Read more

Latest Thinking

Whittaker’s takes out June Kantar Ad Impact Award
This month, the well-loved brand Air New Zealand celebrated their 82nd birthday! To celebrate, they released a 60” advert that showcases 4 storylines over time – each putting the customers meaningful relationship with the Brand at the heart of the story to communicate how “it’s always been about you”.
Read more
Kantar New Zealand Issues July Update
Kantar New Zealand Issues July Update Here is Kantar’s latest round-up designed to help our clients stay better connected to your customers. Recently we checked in again with 1,000 New Zealanders via an online survey to see how the pandemic – and other pressing issues such as the cost of living – are impacting how we live. [...]
Read more
George Weston Foods takes out May Kantar Ad Impact Award
George Weston Foods takes out May Kantar Ad Impact Award   This month’s Kantar Ad Impact Award goes to George Weston Foods for their Ploughmans “Local Tastes Better” brand ad. Through the use of real Canterbury farmers, engaging in some friendly competitive banter about who has the best seeds and grains, this ad dials up […]
Read more
Corporate Reputation 2022
Corporate Reputation 2022 Sky’s the limit as Air New Zealand maintains perfect record atop Kantar Corporate Reputation Index   Established in partnership with Wright Communications in 2015 and formerly known as the Colmar Brunton Corporate Reputation Index, the Kantar Corporate Reputation Index uses Kantar’s global RepZ framework with standardised reputation attributes for Trust (37% weighting), […]
Read more

Ka kite anō au i a koe

Thank you for visiting. Please get in touch to talk to our trusted experts about how our market or social research can help your organisation.

Get in touch

This field is for validation purposes and should be left unchanged.

Our Office

Auckland
Level 1/46 Sale Street,
Auckland 1010
T (+64) 9 919 9200
Find us