The Kantar Better Futures Report is a valuable, freely available resource that provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis and how this has changed over time.
The cost of living remains the number one issue for New Zealanders, closely followed by protection of children, crime levels and the availability of affordable housing. For the first time we have also seen extreme weather events enter into the top 10 concerns. Read the full report to discover in-depth insights.
New research reveals that the last 12 months has seen a notable increase in sustainability activism, concern about the impact of climate change on NZ has also maintained it’s rebound after the initial shock of the pandemic, but the primary issue of concern to New Zealanders remains the cost of living.
Thank you for visiting. Please get in touch to talk to our trusted experts about how our market or social research can help your organisation.