Better Futures

The Kantar Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis and how this has changed over time.

The 2022 Better Futures results reveal that New Zealanders are becoming increasingly worried about their economic and social wellbeing off the back of the ongoing Covid-19 pandemic. The cost of living remains the number one issue for New Zealanders, closely followed by protection of children and the availability of affordable housing. For the first time we have also seen the mental wellbeing of New Zealanders enter into the top 10 concerns. Read the full report to discover in-depth insights.

Sarah-Bolger-2019

SARAH BOLGER
Chief Client Officer
[email protected]

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Download the Better Futures Report 2022

New research reveals that economic and wellbeing concerns have intensified for people as they continue to grapple with the challenges of the ongoing pandemic, coupled with emerging economic challenges including rising inflationary pressures.

Our Insights

Better Futures 2022
New research reveals that economic and wellbeing concerns have intensified for people as they continue to grapple with the challenges of the ongoing pandemic, coupled with emerging economic challenges including rising inflationary pressures.
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Better Futures 2021
New research reveals New Zealanders are anxious about the cost of living and housing availability in the wake of the Covid-19 pandemic.
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Better Futures 2020
Our 2020 Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis.
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Better Futures 2019
For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50% and plastic becomes a top of mind concern for Kiwis.
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Better Futures 2017
Water, plastic waste and climate action are the emerging hot topics to come out of the latest Better Futures report along with New Zealanders views of the United Nations Sustainable Development Goals (UN SDG’s).
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Latest Thinking

George Weston Foods takes out May Kantar Ad Impact Award
George Weston Foods takes out May Kantar Ad Impact Award   This month’s Kantar Ad Impact Award goes to George Weston Foods for their Ploughmans “Local Tastes Better” brand ad. Through the use of real Canterbury farmers, engaging in some friendly competitive banter about who has the best seeds and grains, this ad dials up […]
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Corporate Reputation 2022
Corporate Reputation 2022 Sky’s the limit as Air New Zealand maintains perfect record atop Kantar Corporate Reputation Index The sky’s the limit for Air New Zealand as it has maintained its perfect record atop the Kantar Corporate Reputation Index for the eighth year in a row. Established in partnership with Wright Communications in 2015 and […]
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Air New Zealand takes out April Kantar Ad Impact Award
This month, the well-loved brand Air New Zealand celebrated their 82nd birthday! To celebrate, they released a 60” advert that showcases 4 storylines over time – each putting the customers meaningful relationship with the Brand at the heart of the story to communicate how “it’s always been about you”.
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Kantar New Zealand COVID-19 May Update
Here’s our latest round-up designed to help our clients stay better connected to your customers during Covid-19.
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