Better Futures

The Kantar Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis and how this has changed over time.

The 2022 Better Futures results reveal that New Zealanders are becoming increasingly worried about their economic and social wellbeing off the back of the ongoing Covid-19 pandemic. The cost of living remains the number one issue for New Zealanders, closely followed by protection of children and the availability of affordable housing. For the first time we have also seen the mental wellbeing of New Zealanders enter into the top 10 concerns. Read the full report to discover in-depth insights.

Sarah-Bolger-2019

SARAH BOLGER
Chief Client Officer
Sarah.Bolger@kantar.com

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Download the Better Futures Report 2022

New research reveals that economic and wellbeing concerns have intensified for people as they continue to grapple with the challenges of the ongoing pandemic, coupled with emerging economic challenges including rising inflationary pressures.

Our Insights

Better Futures 2022
New research reveals that economic and wellbeing concerns have intensified for people as they continue to grapple with the challenges of the ongoing pandemic, coupled with emerging economic challenges including rising inflationary pressures.
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Better Futures 2021
New research reveals New Zealanders are anxious about the cost of living and housing availability in the wake of the Covid-19 pandemic.
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Better Futures 2020
Our 2020 Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis.
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Better Futures 2019
For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50% and plastic becomes a top of mind concern for Kiwis.
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Better Futures 2017
Water, plastic waste and climate action are the emerging hot topics to come out of the latest Better Futures report along with New Zealanders views of the United Nations Sustainable Development Goals (UN SDG’s).
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Latest Thinking

Kantar New Zealand COVID-19 April Update
Here’s our latest round-up designed to help our clients stay better connected to your customers during Covid-19.
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Supercheap Auto takes out the March StopPress Kantar Ad Impact Award
Through the use of humour, a simple message and relatable characters tinkering and loving their cars, the ‘Make it Super’ ad not only performs strongly on the core measures of successful advertising, but also makes the Brand more distinctive and appealing.
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The ‘Strategic Sparks’ behind the 2022 Kantar Creative Effectiveness Award Winners
As many of you may already know, this year’s winning TV ad in the global Kantar Creative Effectiveness Awards went to Mitre 10’s With You All The Way. Find out more about the ‘strategic spark’ behind its success and those of other winners here.
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Better Futures 2022
New research reveals that economic and wellbeing concerns have intensified for people as they continue to grapple with the challenges of the ongoing pandemic, coupled with emerging economic challenges including rising inflationary pressures.
Read more

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