Better Futures

The Kantar Better Futures Report is a valuable, freely available resource that provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis and how this has changed over time.

Sustainable Transformation Practice Lead
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Download the Better Futures Report 2024

Kantar’s 2024 Better Futures report in partnership with the Sustainable Business Council provides NZ businesses with the key consumer insights on sustainability and the social and environmental issues that are important to Kiwis. It also looks at what drives the sustainability reputation of a number of NZ brands & businesses, alongside a specific update on greenwashing among consumers.

Download Better Futures Report 2024


Better Futures 2023 Vlog Series

VLOG #1 – Values and Actions

VLOG #2 – Eco-Actives

Our Insights

Better Futures 2023
New research confirms the rising cost of living is putting increasing pressure on New Zealanders, with sustainability commitment and behaviours taking a backseat. 72% of respondents to Kantar’s 2023 Better Futures report, released today in conjunction with the Sustainable Business Council (SBC), named cost of living as their primary concern – and 90% also named it as the leading consideration when purchasing a good or service.
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Better Futures 2022
New research reveals that economic and wellbeing concerns have intensified for people as they continue to grapple with the challenges of the ongoing pandemic, coupled with emerging economic challenges including rising inflationary pressures.
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Better Futures 2021
New research reveals New Zealanders are anxious about the cost of living and housing availability in the wake of the Covid-19 pandemic.
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Better Futures 2020
Our 2020 Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis.
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Better Futures 2019
For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50% and plastic becomes a top of mind concern for Kiwis.
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Better Futures 2017
Water, plastic waste and climate action are the emerging hot topics to come out of the latest Better Futures report along with New Zealanders views of the United Nations Sustainable Development Goals (UN SDG’s).
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Latest Thinking

Creative Effectiveness Awards Australia and New Zealand 2024
Revealed: the most creative and effective ads from 2023, judged by consumers. And the secrets behind their success.
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Blueprint for Brand Growth
Data and insights company Kantar has launched Blueprint for Brand Growth – a new “essential recipe” to help businesses expand.
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Air NZ takes out March Kantar Ad Impact Award
Kantar’s March Ad Impact Award goes to Air New Zealand’s witty and heartwarming, Conservation Dogs campaign. Filmed in a similar style to their world-renowned safety videos, the cute dogs and the good cause they represent captured Kiwis’ hearts.
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Wonky Box takes out February Kantar Ad Impact Award
Kantar’s first Ad Impact Award of the year goes to Wonky Box. The ad introduces us to the brand and the origins of its ‘odd bunch’ fruit and vegetable subscription service. This cheerful walk through of the brand mission was not only able to leave the viewers with a great impression of the brand, but was also a highly impactful and enjoyable to watch.
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