Better Futures
The Colmar Brunton Better Futures report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis and how this has changed over time.
While plastic is now the number 1 concern for Kiwis, climate change has tipped 50% for the first time in 10 years. Find out what else is in the latest Better Futures report.
SARAH BOLGER
Chief Client Officer
Sarah.Bolger@kantar.com
Our Insights
Better Futures 2021
New research reveals New Zealanders are anxious about the cost of living and housing availability in the wake of the Covid-19 pandemic.
Better Futures 2020
Our 2020 Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis.
Better Futures 2019
For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50% and plastic becomes a top of mind concern for Kiwis.
Better Futures 2017
Water, plastic waste and climate action are the emerging hot topics to come out of the latest Better Futures report along with New Zealanders views of the United Nations Sustainable Development Goals (UN SDG’s).
Latest Thinking
Heineken takes out November Colmar Brunton Ad Impact Award
Having won the second annual, global Kantar Creative Effectiveness Award, Heineken’s ‘Cheers to all’ TVC also found favour with the New Zealand audience.
The Natural Confectionery Co. takes out October Colmar Brunton Ad Impact Award
Sonically charged, this best all round performing ad arrests our attention with a banging beat sung by a cute kid in the back of her mum’s car.
Customer Leadership Index 2021
Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
Rangitikei Free Range Chicken takes out September Colmar Brunton Ad Impact Award
A feast of exquisite culinary close-ups beautifully accompanied by the strains of Mozart makes this Rangitikei Free Range Chicken TVC the irresistible winner of the September Colmar Brunton Ad Impact Awards.
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