The Kantar Better Futures Report is a valuable, freely available resource that provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis and how this has changed over time.
JASON CATE
Sustainable Transformation Practice Lead
[email protected]
For 15 years, the Kantar Better Futures Report (delivered in partnership with SBC) has been the reference point for understanding NZ consumers’ perspectives on sustainability and the issues that are important to them. Off the back of this year’s results, ‘Better Futures Thrive’ will provide NZ businesses, in greater detail, with an up to date understanding on ‘the S in ESG’.
In order to understand why, it is useful to understand three different perspectives of NZ consumers & citizens regarding the varying dimensions of social sustainability:
Kantar’s 2024 Better Futures report in partnership with the Sustainable Business Council provides NZ businesses with the key consumer insights on sustainability and the social and environmental issues that are important to Kiwis. It also looks at what drives the sustainability reputation of a number of NZ brands & businesses, alongside a specific update on greenwashing among consumers.
VLOG #1 – Values and Actions
VLOG #2 – Eco-Actives
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