Better Futures

The Kantar Better Futures Report is a valuable, freely available resource that provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis and how this has changed over time.

The cost of living remains the number one issue for New Zealanders, closely followed by protection of children, crime levels and the availability of affordable housing. For the first time we have also seen extreme weather events enter into the top 10 concerns. Read the full report to discover in-depth insights.

Sustainable Transformation Practice Lead
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Download the Better Futures Report 2023

New research reveals that the last 12 months has seen a notable increase in sustainability activism, concern about the impact of climate change on NZ has also maintained it’s rebound after the initial shock of the pandemic, but the primary issue of concern to New Zealanders remains the cost of living.

Download Better Futures Report 2023


Better Futures 2023 Vlog Series

Values and Actions


Our Insights

Better Futures 2023
New research confirms the rising cost of living is putting increasing pressure on New Zealanders, with sustainability commitment and behaviours taking a backseat. 72% of respondents to Kantar’s 2023 Better Futures report, released today in conjunction with the Sustainable Business Council (SBC), named cost of living as their primary concern – and 90% also named it as the leading consideration when purchasing a good or service.
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Better Futures 2022
New research reveals that economic and wellbeing concerns have intensified for people as they continue to grapple with the challenges of the ongoing pandemic, coupled with emerging economic challenges including rising inflationary pressures.
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Better Futures 2021
New research reveals New Zealanders are anxious about the cost of living and housing availability in the wake of the Covid-19 pandemic.
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Better Futures 2020
Our 2020 Better Futures Report provides key insights into consumer perspectives on sustainability and the social and environmental issues that are important to Kiwis.
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Better Futures 2019
For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50% and plastic becomes a top of mind concern for Kiwis.
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Better Futures 2017
Water, plastic waste and climate action are the emerging hot topics to come out of the latest Better Futures report along with New Zealanders views of the United Nations Sustainable Development Goals (UN SDG’s).
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Latest Thinking

Meadow Fresh takes out October Kantar Ad Impact Award
Kantar’s October Ad Impact Award goes to Meadow Fresh’s for their latest campaign featuring basketball star Steven Adams. Highlighting Meadow Fresh Milk and the brand’s support of his basketball camps for Kiwi kids.
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Customer Leadership Index 2023
Kiwi online retailer Mighty Ape has moved up from 10th position last year to reach top spot in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, released today by data, insights and consulting company Kantar.
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Repco takes out September Kantar Ad Impact Award
Repco has been ‘Bringin’ the Bathurst’ for three years now, but this 2023 ad is surely the funniest and is Kantar’s September 2023 Ad Impact Award winner.
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Samsung takes out August Kantar Ad Impact Award
Kantar’s August 2023 Ad Impact Awards goes to Samsung for “Galaxy Z Flip5”. This campaign, streamed across multiple platforms, effortlessly showcases their new, fun and trendy smartphone.
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