Kantar and Colmar Brunton Integrate
Kantar poised for growth with the integration of Colmar Brunton
Kantar, the world’s leading data-driven insights and consulting company has integrated with Colmar Brunton – New Zealand’s most awarded market research firm.
As part of this integration, two new organisations have been created in New Zealand aligned with other global markets, each with their own client bases operating within separate legal entities. Kantar will provide consumer insights consultancy to commercial entities while Kantar Public will deliver advisory services to the public sector, non-Governmental organisations, and the not-for-profit sector.
Kantar is investing for growth in New Zealand and after consultation with Colmar Brunton employees, the firm is proud to bring across all 121 staff to join either team in New Zealand. This includes creative, operations, support functions, ConsumerLink and Panel staff. Heading up Kantar in New Zealand will be Sarah Bolger (formerly Head of Colmar Brunton) and David Thomas (formerly Head of Kantar).
Jon Foged, Managing Director Kantar Australia and New Zealand, says “The creation of the new structure is the culmination of a multi-year transformation of Kantar’s presence across ANZ.
“The integration of the expertise and legacy of Colmar Brunton into Kantar is a powerful opportunity for the greater Kantar business. Specifically, Kantar will become the largest commercial insights agency in New Zealand, with more ability than any other agency to solve clients’ business issues and assist in driving growth. We are all delighted to welcome such a talented group of people and experts into our business,” adds Foged.
“The addition of Colmar Brunton’s expertise and passionate people will make us a much stronger partner for our New Zealand clients across the board. Kantar is unique in being able to answer the ‘what’ and ‘why’ questions of consumer behaviour, and these moves further enhance our capabilities.”
For over 40 years, Colmar Brunton has been a household name in New Zealand. Its legacy heralded by their partnership with Television New Zealand for the 1 NEWS Colmar Brunton political poll, which tracked the popularity of political parties and politicians for more than 25 years. The firm has also been renowned for its annual Better Futures report in association with the Sustainable Business Council and the Corporate Reputation Index in association with Wright Communications.
Kantar: Kantar is the world’s leading data-driven analytics and brand consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
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