Creative Development

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Grow your brand with extraordinary creative.

In our hyper-connected digital world, people see more content, in more places, than ever before, creating endless possibilities for brands to connect. But with people empowered and motivated to skip, avoid or block ads, how can you stand out and maximise return on your creative investment?

We’ve seen that the most successful campaigns communicate a meaningful difference, generate sales in the short-term, build brands in the long-term, and have the power to increase ROI ten-fold. Creating extraordinary content is the greatest opportunity you have to make your brand grow, so it’s important to invest in the right insights to do this.

Our creative specialists can help you navigate the creative journey from identifying the best idea, right through to flawless execution, and best practice learnings for your next campaign. Drawing on the world’s largest database, behavioural measures, neuroscience capabilities, and extensively validated solutions, we show you exactly how to develop and optimise your creative to stand out, create meaningful impressions and generate sales.

Brian Turner
Brian Turner

Head of Brand Strategy and Creative Development
[email protected]

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Ad Award Winners

Creative Effectiveness Awards Australia and New Zealand 2024
Revealed: the most creative and effective ads from 2023, judged by consumers. And the secrets behind their success.
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Blueprint for Brand Growth
Data and insights company Kantar has launched Blueprint for Brand Growth – a new “essential recipe” to help businesses expand.
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Air NZ takes out March Kantar Ad Impact Award
Kantar’s March Ad Impact Award goes to Air New Zealand’s witty and heartwarming, Conservation Dogs campaign. Filmed in a similar style to their world-renowned safety videos, the cute dogs and the good cause they represent captured Kiwis’ hearts.
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Wonky Box takes out February Kantar Ad Impact Award
Kantar’s first Ad Impact Award of the year goes to Wonky Box. The ad introduces us to the brand and the origins of its ‘odd bunch’ fruit and vegetable subscription service. This cheerful walk through of the brand mission was not only able to leave the viewers with a great impression of the brand, but was also a highly impactful and enjoyable to watch.
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Four Square takes out the Kantar Supreme Ad Impact Award for 2023
Having tested 127 creatives over the last year helped us reveal an elite selection of TV Ads that resonated most strongly with Kiwis. By captivating audiences and sparking talkability, these ads have certainly left a lasting impression.
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Coca-Cola takes out November Kantar Ad Impact Award
Kantar’s November Ad Impact Award goes to Coca-Cola’s latest Christmas campaign “The World Needs More Santas”. Continuing their legacy of heartwarming Christmas creatives, Coca-Cola’s latest TVC reminds us of the joy that little acts of kindness can bring during the season of goodwill.
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Meadow Fresh takes out October Kantar Ad Impact Award
Kantar’s October Ad Impact Award goes to Meadow Fresh’s for their latest campaign featuring basketball star Steven Adams. Highlighting Meadow Fresh Milk and the brand’s support of his basketball camps for Kiwi kids.
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Repco takes out September Kantar Ad Impact Award
Repco has been ‘Bringin’ the Bathurst’ for three years now, but this 2023 ad is surely the funniest and is Kantar’s September 2023 Ad Impact Award winner.
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Samsung takes out August Kantar Ad Impact Award
Kantar’s August 2023 Ad Impact Awards goes to Samsung for “Galaxy Z Flip5”. This campaign, streamed across multiple platforms, effortlessly showcases their new, fun and trendy smartphone.
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Weet-Bix takes out July Kantar Ad Impact Award
The latest TVC from Weet-Bix, “Fuelling Future All Blacks for 25 years”, takes out the July 2023 Kantar Ad Impact Award. The Ad uses the power of nostalgia and a heartwarming story of the Ioane brothers to celebrate its mission of inspiring future heroes for 25 years.
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