Creative Development

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Grow your brand with extraordinary creative.

In our hyper-connected digital world, people see more content, in more places, than ever before, creating endless possibilities for brands to connect. But with people empowered and motivated to skip, avoid or block ads, how can you stand out and maximise return on your creative investment?

We’ve seen that the most successful campaigns communicate a meaningful difference, generate sales in the short-term, build brands in the long-term, and have the power to increase ROI ten-fold. Creating extraordinary content is the greatest opportunity you have to make your brand grow, so it’s important to invest in the right insights to do this.

Our creative specialists can help you navigate the creative journey from identifying the best idea, right through to flawless execution, and best practice learnings for your next campaign. Drawing on the world’s largest database, behavioural measures, neuroscience capabilities, and extensively validated solutions, we show you exactly how to develop and optimise your creative to stand out, create meaningful impressions and generate sales.

Brian Turner
Brian Turner

Head of Brand Strategy and Creative Development
[email protected]

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The art of proof: How creative quality drives profit

New Kantar and WARC evidence proves that creative and effective ads generate more than four times as much profit.

How LINK+ elevates the world of ad testing

Brands can now power campaigns forward with precisely the creative insights they need.

How earlier ad testing supercharges creative ROI

New automated LINK+ storyboard capability enables rapid, customised testing of early-stage ad concepts.

Ad Award Winners

Meadow Fresh takes out October Kantar Ad Impact Award
Kantar’s October Ad Impact Award goes to Meadow Fresh’s for their latest campaign featuring basketball star Steven Adams. Highlighting Meadow Fresh Milk and the brand’s support of his basketball camps for Kiwi kids.
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Repco takes out September Kantar Ad Impact Award
Repco has been ‘Bringin’ the Bathurst’ for three years now, but this 2023 ad is surely the funniest and is Kantar’s September 2023 Ad Impact Award winner.
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Samsung takes out August Kantar Ad Impact Award
Kantar’s August 2023 Ad Impact Awards goes to Samsung for “Galaxy Z Flip5”. This campaign, streamed across multiple platforms, effortlessly showcases their new, fun and trendy smartphone.
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Weet-Bix takes out July Kantar Ad Impact Award
The latest TVC from Weet-Bix, “Fuelling Future All Blacks for 25 years”, takes out the July 2023 Kantar Ad Impact Award. The Ad uses the power of nostalgia and a heartwarming story of the Ioane brothers to celebrate its mission of inspiring future heroes for 25 years.
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Vogel’s takes out June Kantar Ad Impact Award
Vogel’s latest TVC ‘Nothing Compares’ takes out the June 2023 Kantar Ad Impact Award. The unlikely hero at the centre of the plot, Gareth, shows grim determination to regain his loaf of Vogel’s, creating a humorous and entertaining narrative and reminding us of just how deep the love for a loaf of Vogel’s can go.
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Mitsubishi Motors takes out May Kantar Ad Impact Award
Mitsubishi revives the love of UTEs for Kiwis with its fresh and fun to watch Ad, introducing its Runout offer on Tritons. It’s quite rare to see a simple promotional offer bringing together mystery, wonder and surprise to give us a well-crafted and charming story to enjoy.
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Creative Effectiveness Awards Australia and New Zealand 2023
Revealed: the most creative and effective ads from 2022, judged by consumers. And the secrets behind their success.
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Four Square takes out April Kantar Ad Impact Award
Returning to our TV screens after an almost two-decade long hiatus, Four Square takes out the April 2023 Kantar Ad Impact Award with their ad “The King’s Feast”. An entertaining watch, this ad effectively launches Four Square’s new platform “What’ll it be today?” and reminds us of the strong ties the store has in communities across New Zealand.
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Strong creative equals strong profitability!
Did you know that the most creative and effective ads generate more than four times as much profit as those with low creative quality? If you are looking at which growth levers to pull or are looking to build your case to hold onto creative budget in these lean times, this is certainly something worth factoring into your thinking.
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ITM takes out March Kantar Ad Impact Award
The Kantar Ad Impact Award for March 2023 goes to ITM for “We speak builder - Shocker”. Sharing with us some entertaining and quirky Kiwi banter, the Brand and its peerless understanding of its customers are effortlessly combined in this wonderful TVC that oozes genuine warmth and Kiwi charm.
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Auckland 1010
T (+64) 9 919 9200
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