Sealord takes out July Kantar Ad Impact AwardSealord has reeled in Kantar’s Ad Impact win for July 2026 with a highly involving story built around a relatable human truth. The ad turns everyday moments of what Sealord has dubbed “fishame” into a playful rebellion against social norms. In doing so, it makes the message personal, memorable and compelling, encouraging Kiwis to ditch the shame and be proud of their love of fish with Sealord.
Colgate takes out June Kantar Ad Impact AwardThis month’s Kantar Ad Impact Award goes to Colgate Smile Strong ad, featuring Junior’s story, which tells a heartfelt, purpose-led narrative that cuts through advertising clutter by strongly linking a meaningful real-life story to the Colgate brand.
Wattie’s takes out May Kantar Ad Impact AwardReinforcing the brand’s long-standing role as a trusted staple in Kiwi households, Wattie’s latest creative, ‘It’s Wattie's You Need’, is rooted in comfort, familiarity and everyday convenience. Through relatable, slice-of-life moments, the advertisement showcases how Wattie’s fits seamlessly into real-life situations – bringing people together or providing an easy solution when it’s needed most.
McDonald’s takes out April Kantar Ad Impact AwardThere is a rare kind of creative clarity that makes an idea instantly obvious and difficult to forget. McDonald’s 'Korean BBQ Dunked Range' hits that sweet spot, centering its execution on a product designed for dunking and bringing it to life through the Harlem Globetrotters - icons of the dunk itself.
Jack Link’s takes out March Kantar Ad Impact AwardThis month’s Kantar Ad Impact Award goes to Jack Link’s “Feed Your Wild Side”. The ad stands out for its ability to balance entertainment with clear message delivery, performing strongly across key measures of effectiveness, particularly Branding, Distinctiveness, and Meaningfulness.
Meadow Fresh takes out February Kantar Ad Impact AwardKantar's Ad Impact Award goes to Meadow Fresh “Fantasy Herd” for its playful, interactive platform that celebrates dairy farming in a completely unexpected way. The result is distinctive branding done right. A genuinely ownable idea that invites participation, fuels conversation and builds salience far beyond the ad break.
Turners Cars takes out Kantar Supreme Ad Impact Award for 2025Compelling use of music, paired with classic Kiwi humour, ultimately contributed to Turners Cars earning the Kantar 2025 Supreme Ad Impact Award Winner for their advert, ‘Tina’s Road Trip’.
Seek takes out October’s Kantar Ad Impact AwardKantar’s October Ad Impact Award goes to Seek. ‘Tis the season to find your next job’ stands out for its seasonal storytelling.
AA Insurance takes out September’s Kantar Ad Impact AwardKantar’s September Ad Impact Award goes to AA Insurance. ‘The Home Intruder’ stands out for its enjoyable surreal visual storytelling, rather than portraying destruction in a conventional way, the brand introduces a CGI seal to cause chaos.
Toyota takes out August’s Kantar Ad Impact AwardKantar’s August Ad Impact Award goes to Toyota NZ for its distinctively meta execution, ‘Is this an ad for Toyota, or is it just New Zealand?’– a clever spotlight on the brand’s dominant presence across Aotearoa, showing that no matter the journey or the driver, there’s a Toyota for everyone.
