Blueprint for Brand Growth Kantar’s evidence-based framework on creating sustainable growth, to help you optimise your marketing efforts.
Learn more Marketing Trends 2025 Key trends to help your 2025 planning. Find out more Join our panel If you’d like to share your opinions on our surveys and earn generous rewards, join our online panel. Find out more Corporate Reputation Corporate reputation emerges from consumer perceptions of current and past performance and it really matters, especially today. Find out more
About Kantar
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
Wonky Box has won the Kantar Supreme Ad Impact Award for 2024 with their ad "The Wonky Box Why," which stood out for its sustainable marketing and emotional storytelling.
We at Kantar hope you have enjoyed our year of thought leadership, inspiration and product updates. Here is a summary of the key take-outs from 2024. Our goal is to be your indispensable brand partner, helping to shape the brands of tomorrow, by understanding people everywhere.
Kantar’s November Ad Impact Award goes to Lego with ‘Cataclaws is coming to town’. This highly enjoyable Christmas Ad engages viewers with Lego’s distinctive creativity, family time and holiday fun by introducing us to Cataclaws - the tuxedo cat with the Christmas hat.
Kantar’s October Ad Impact Award goes to Lewis Road Creamery with ‘The chocolate milk that never makes it home’, which spotlights NZ's most loved chocolate milk with a simple yet fun story.