Ad Award Winners

Kantar’s first Ad Impact Award of the year goes to Wonky Box. The ad introduces us to the brand and the origins of its ‘odd bunch’ fruit and vegetable subscription service. This cheerful walk through of the brand mission was not only able to leave the viewers with a great impression of the brand, but was also a highly impactful and enjoyable to watch.

Having tested 127 creatives over the last year helped us reveal an elite selection of TV Ads that resonated most strongly with Kiwis. By captivating audiences and sparking talkability, these ads have certainly left a lasting impression.

Kantar’s November Ad Impact Award goes to Coca-Cola’s latest Christmas campaign “The World Needs More Santas”. Continuing their legacy of heartwarming Christmas creatives, Coca-Cola’s latest TVC reminds us of the joy that little acts of kindness can bring during the season of goodwill.

Kantar’s October Ad Impact Award goes to Meadow Fresh’s for their latest campaign featuring basketball star Steven Adams. Highlighting Meadow Fresh Milk and the brand’s support of his basketball camps for Kiwi kids.

Repco has been ‘Bringin’ the Bathurst’ for three years now, but this 2023 ad is surely the funniest and is Kantar’s September 2023 Ad Impact Award winner.

Kantar’s August 2023 Ad Impact Awards goes to Samsung for “Galaxy Z Flip5”. This campaign, streamed across multiple platforms, effortlessly showcases their new, fun and trendy smartphone.

The latest TVC from Weet-Bix, “Fuelling Future All Blacks for 25 years”, takes out the July 2023 Kantar Ad Impact Award. The Ad uses the power of nostalgia and a heartwarming story of the Ioane brothers to celebrate its mission of inspiring future heroes for 25 years.

Vogel’s latest TVC ‘Nothing Compares’ takes out the June 2023 Kantar Ad Impact Award. The unlikely hero at the centre of the plot, Gareth, shows grim determination to regain his loaf of Vogel’s, creating a humorous and entertaining narrative and reminding us of just how deep the love for a loaf of Vogel’s can go.

Mitsubishi revives the love of UTEs for Kiwis with its fresh and fun to watch Ad, introducing its Runout offer on Tritons. It’s quite rare to see a simple promotional offer bringing together mystery, wonder and surprise to give us a well-crafted and charming story to enjoy.

Revealed: the most creative and effective ads from 2022, judged by consumers. And the secrets behind their success.

Returning to our TV screens after an almost two-decade long hiatus, Four Square takes out the April 2023 Kantar Ad Impact Award with their ad “The King’s Feast”. An entertaining watch, this ad effectively launches Four Square’s new platform “What’ll it be today?” and reminds us of the strong ties the store has in communities across New Zealand.

The Kantar Ad Impact Award for March 2023 goes to ITM for “We speak builder - Shocker”. Sharing with us some entertaining and quirky Kiwi banter, the Brand and its peerless understanding of its customers are effortlessly combined in this wonderful TVC that oozes genuine warmth and Kiwi charm.

Revealed: the most creative and effective ads from 2022, judged by consumers. And the secrets behind their success.

The first Kantar Ad Impact Award of 2023 goes to Hellers for “Happy 38th Birthday Hellers”. The TVC takes a trip down memory lane highlighting campaigns of the past, as always with Leigh Hart as the face of the ad.

Out of 159 TV ads tested as part of the 2022 Kantar Ad Impact Awards, Whittaker’s television commercial ‘Whittaker’s J.H. Returns’ has taken out the top spot, receiving the Supreme Ad Impact Award. Throughout 2022, Kantar’s monthly winners demonstrated a strong presence of Kiwi brands that created impactful copy with themes showcasing brand history, authenticity, local pride, and using quintessential Kiwi humour to help endear them to consumers. Once again as in 2021, based on the metrics that matter in creating impactful advertising, another local brand has triumphed.

The November Kantar Ad Impact Award goes to Whittaker’s “The Gift of Great Taste” advert from their “Best is Always Better” campaign series. The chocolate time machine returns along with J.H. Whittaker – teaching the gift of giving and spreading the joy that is Whittaker’s chocolate, perfect for the festive season.

The October Kantar Ad Impact Award goes to Kāpiti’s “Too Good To Share” advert. With its playful, yet short and simple story line that is easy for viewers to follow, it engages its audience and makes them love the brand while also standing out vs other yoghurt brands – setting their brand apart.

This month’s Kantar Ad Impact Award goes to Ford for their “All Electric Ford Mustang Mach-E” advert which introduces the new all electric Mustang to New Zealand. With its evocative voiceover of Henry Ford’s historic quote, scenes of horses running and quick close-up shots of the Mustang Mach-E, this 30’ TV advert quickly captures the audience’s attention...

The August Kantar Ad Impact Award goes to Menulog for their “Did Somebody Say” music video advert starring Katy Perry. While not new to New Zealand, this is their first advertising campaign here, and it enters with a bang. The TV ad follows Katy Perry as she receives a food delivery and proceeds to dance through her fantasy home in fun bright outfits singing the Menulog theme song.

This month’s Kantar Ad Impact Award goes to Whittaker’s for their “Whittaker’s J.H. Returns” ad. Set recognisably in the heart of Wellington, the ad draws on the strong history of the brand to introduce their departure from brand ambassador Nigella Lawson.

George Weston Foods takes out May Kantar Ad Impact Award   This month’s Kantar Ad Impact Award goes to George Weston Foods for their Ploughmans “Local Tastes Better” brand ad. Through the use of real Canterbury farmers, engaging in some friendly competitive banter about who has the best seeds and grains, this ad dials up […]

This month, the well-loved brand Air New Zealand celebrated their 82nd birthday! To celebrate, they released a 60” advert that showcases 4 storylines over time – each putting the customers meaningful relationship with the Brand at the heart of the story to communicate how “it’s always been about you”.

Through the use of humour, a simple message and relatable characters tinkering and loving their cars, the ‘Make it Super’ ad not only performs strongly on the core measures of successful advertising, but also makes the Brand more distinctive and appealing.

As many of you may already know, this year’s winning TV ad in the global Kantar Creative Effectiveness Awards went to Mitre 10’s With You All The Way. Find out more about the ‘strategic spark’ behind its success and those of other winners here.

KFC wins the February Kantar Ad Impact Award with its ‘Super Club Day’ campaign, which celebrates the kick-off of the Super Rugby season by reuniting rugby teams with their communities.

From a field of very impactful ads, Mitre 10 ‘With You All the Way’ takes out the Kantar Supreme Ad Impact Award for 2021

Having won the second annual, global Kantar Creative Effectiveness Award, Heineken’s ‘Cheers to all’ TVC also found favour with the New Zealand audience.

Sonically charged, this best all round performing ad arrests our attention with a banging beat sung by a cute kid in the back of her mum’s car.

A feast of exquisite culinary close-ups beautifully accompanied by the strains of Mozart makes this Rangitikei Free Range Chicken TVC the irresistible winner of the September Colmar Brunton Ad Impact Awards.

A reprise of some previous characters now reinvented and repurposed for a new audience; The August Colmar Brunton Ad Impact Award goes to V Energy.

The July winner is Mitre 10 for its best all round performance and heart-warming story in their TV ad, ‘With You All the Way’.

This month, the honour goes to Purex for their ‘Happy 65th Birthday’ advert – a celebration of Kiwi nostalgia featuring their iconic mascot Rolly the dog.

In May, Turners Cars outshone the competition with their ‘We Love Buying Cars!’ advert.

Pizza Hut’s ‘Introducing the Yumpire’ advert showcases a sharp storyline, vibrant visuals and keeps the audience hooked throughout.

March was another great month for advertising and this month the honour of the Colmar Brunton Ad Impact Award winner goes to McDonald’s for their latest TVC ‘Ordered from here’.

After what has been a challenging year for the tourism industry, Air New Zealand’s latest ad shows their determination to stay afloat and win the hearts of their consumers.

After what has been a challenging year for the tourism industry, Air New Zealand’s latest ad shows their determination to stay afloat and win the hearts of their consumers.

You might have heard that dogs and their owners can sometimes resemble one another, and with this ad you’d be right. Animals Like Us have rightfully…