V Energy takes out August Colmar Brunton Ad Impact Award

The August Colmar Brunton Ad Impact Award goes to a brand with a long lineage of advertising that has always been maverick, whether it has been through youthful mischief-making or quirky humour punctuated with gallows moments, this brand is back with another classic TVC. A reprise of some previous characters now reinvented and repurposed for a new audience; this month’s winner is
V Energy with its “Can you feel it?” TVC. Balanced beautifully across each of the dimensions of impact, this colourful, irreverent road trip ad stood out for the following qualities:

  1. Distinctiveness
  2. Enjoyment
  3. Talkability

See the below infographic for more information about the August Colmar Brunton Ad Impact Award.

This article was published in StopPress news September 2021.

BRIAN TURNER
Executive Director
Brian.Turner@kantar.com

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