V Energy takes out August Colmar Brunton Ad Impact Award

The August Colmar Brunton Ad Impact Award goes to a brand with a long lineage of advertising that has always been maverick, whether it has been through youthful mischief-making or quirky humour punctuated with gallows moments, this brand is back with another classic TVC. A reprise of some previous characters now reinvented and repurposed for a new audience; this month’s winner is
V Energy with its “Can you feel it?” TVC. Balanced beautifully across each of the dimensions of impact, this colourful, irreverent road trip ad stood out for the following qualities:

  1. Distinctiveness
  2. Enjoyment
  3. Talkability

See the below infographic for more information about the August Colmar Brunton Ad Impact Award.

This article was published in StopPress news September 2021.

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