Our Finding Financial Freedom thought leadership research was introduced in 2022 in response to the unprecedented set of challenges facing New Zealanders as inflationary pressures followed on from the uncertainty of the Covid-19 lockdowns.
The study explores changes in overall sentiment of NZ consumers and looks into their levels of financial security / preparedness. It also provides an understanding of how behaviour is shifting in response to cost of living pressures, and provides guidance to brands looking to support and ultimately retain their customers through these challenging times.
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