Four Square takes out the Kantar Supreme Ad Impact Award for 2023

2023 has been a vibrant and bustling year for New Zealand’s Ad world. Despite some tough economic headwinds, the country continues to churn out remarkable advertising, displaying its resilience and creativity.

Having tested 127 creatives over the last year helped us reveal an elite selection of TV Ads that resonated most strongly with Kiwis. By captivating audiences and sparking talkability, these ads have certainly left a lasting impression.

With a number of noble efforts to wrest the title, only one ad could reign supreme, and it did so with some exceptionally strong levels of engagement, branding and enjoyment, making it our most impactful ad of 2023. And so, it is with great pleasure, Kantar announces that the Supreme Ad Impact winner for 2023 is The King’s Feast by Four Square.

Diane Clark (Head of Marketing & CX) at Four Square, says: “I’m beyond proud that the King’s Feast Ad won the Supreme Award for 2023. I believe that when an ad connects with customers, it drives amazing business results. And after being out there for 10 months, we’re already seeing our customer and business metrics shift positively. It’s proof of the power creative content can have!”

Special shout outs go to close runner ups – Hellers for their nostalgic trip down memory lane with the 38^th Birthday spot and Meadow Fresh with their campaign to support basketball camps for Kiwi kids with Steven Adams.

The Kings Feast saw Four Square return after a long hiatus from the airwaves in the most epic manner imaginable. In doing so, it effectively reinvigorated the brand’s meaningfulness for Kiwi consumers.

So, well-earned Kudos goes to the Four-Square brand team and FCB Aotearoa for this marvellous, quintessentially Kiwi creative.

What made this ad a storytelling masterpiece was its ability to tie in distinctive and attention-grabbing scenes, a healthy dose of Kiwi humour and an unmistakable link with the Brand.

The ad’s strongest suit was perhaps never dropping the ball on engagement. It continually brought smiles to the faces of viewers, from the unhappy king in the opening scene right through to Jeff, the funny but oddly relatable hero, who saves the day with a procession of delights. All in all, this Ad was a right royal treat and richly deserves the crown of being the Kantar Supreme Ad Impact Award winner for 2023.