About Kantar

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.

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Who we are

Here in New Zealand, Kantar amalgamated with Colmar Brunton in 2021 to form New Zealand’s largest commercial insights agency. Bringing the two companies together means we bring the best of Kantar’s global expertise and resources to New Zealand businesses, helping them grow and prosper. This includes our investments in platforms to deliver better and faster insights, often within a few days, removing the barriers to accessing world class research for firms of all sizes.

It also means we deliver the world’s best tools to solve the marketing issues our clients face, whether related to brand, creative, media, customer experience, shopper or innovation. And finally, the best of global Kantar means we have ready access to a network of global experts across marketing disciplines, sectors and markets.

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What we do

As New Zealand’s largest agency with a 40+ year legacy in Aotearoa, we have an unrivalled understanding of New Zealand consumers, businesses, society and the market context.

Our team is full of passionate Kiwis committed to doing their best work for local businesses so that they can succeed here and overseas. We showcase that knowledge every day for our wide range of clients, and more generally in the work we do around corporate reputation, sustainability and customer leadership.

All this means we deliver insights at the speed of business, working in collaboration with clients and their agencies to help drive marketing performance.