Ford takes out September Kantar Ad Impact Award

This month’s Kantar Ad Impact Award goes to Ford for their “All Electric Ford Mustang Mach-E” advert which introduces the new, all electric Mustang to New Zealand. With its evocative voiceover of Henry Ford’s historic quote, scenes of horses running and quick close-up shots of the Mustang Mach-E, this 30’ TV advert quickly captures the audience’s attention and makes the sole focus of the execution about the bold new Mustang Mach-E. The key strengths of the ad were:

  1. Setting Trends
  2. Branding
  3. Engagement

See the below infographic for more information about the September Kantar Ad Impact Award.

This article was published in StopPress news November 2022.

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