Brand Strategy

A portrait of young woman at night while looking up in the street.

Define and build meaningful, different and irresistible brands.

People today have more choice, more channels, more influence and an increasing cynicism about brands. It’s more important than ever to have a sharp and differentiated brand positioning, clarity of purpose and cultural relevance to stand out from the crowd and engage your audiences.​

​In an environment where fewer than one in ten brands grow, we know what makes strong brands succeed. Successful brands create meaningful differentiation; they have strong presence in the market and add real value to people’s lives. Brands with these qualities, delivered with clarity, coherence and consistency become irresistible and drive sales.​

​Our experts, armed with extensively validated equity and brand frameworks, give you the human, cultural, brand and category insight you need to make your brand stand out and become irresistible to your audience. From understanding the category landscape, to identifying the drivers of equity, to defining and executing your brand positioning and understanding what resonates with your target audience, we help you shape your brand for growth.​

​Stand out, matter and win in this extraordinary world.

Understand your audience

Strong brands are relevant, and connect to the needs and emotions of shoppers and consumers. We can help you understand your audience. 

Create a strong brand 

Build an irresistible brand that will give you a competitive advantage, with our unique frameworks and tools. 

Deliver a consistent brand experience 

Every touchpoint should be aligned to a consistent ambition, and your brand should resonate with customers and employees. 

Measure results 

Stay focused on the strategic elements that deliver growth. Kantar helps you assess brand impact against the right KPIs. 

Brian Turner

Head of Brand Strategy and Creative Development
Brian.Turner@kantar.com

A comprehensive guide to brand equity and growth

Defining and building meaningful, different and irresistible brands

A meaningful brand strategy for Dulux
We helped the paint company uncover its purpose of adding colour to people’s lives, and embedded this in global and local teams.
How can you build brand equity through meaningful purpose?
Find out how brands can build meaningful difference through emotion, and how a clear brand purpose can help.

Ka kite anō au i a koe

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Auckland
Level 1/46 Sale Street,
Auckland 1010
T (+64) 9 919 9200
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