Corporate reputation

Corporate reputation emerges from consumer perceptions of current and past performance and it really matters, especially today. Strong corporate reputation correlates with high market share and improved brand metrics.

What an organisation stands for, how it acts and how it communicates are the foundation stones needed to acquire what is perhaps the most prized outcome of all: trust.

Trust is an immutable differentiator in a transparent and hypercritical world where consumer opinions appear instantaneously and echo eternally on YouTube, Facebook, Twitter and other social media.

Building trust and reputation requires that strategy, actions and communication are aligned. When these things are achieved the organisation is seen to do the right things, for the right reasons, in the right way.

The Kantar Corporate Reputation Index is an annual study using the globally validated RepZ framework for measuring reputation. Launched in 2015, it is the most comprehensive measure of how New Zealand’s Top 50 corporates by revenue (drawn from Deloittes Top 200) are performing in this market. The Index covers corporates across 17 categories and looks at how they are balancing the harder and softer elements of reputation strength to deliver differentiating and sustainable competitive advantage.

Sarah-Bolger-2019

SARAH BOLGER

Chief Client Officer
[email protected]

Download the Corporate Reputation Report 2022

Air New Zealand has maintained its perfect record atop the Kantar Corporate Reputation Index for the eighth year in a row.

Our Insights

Corporate Reputation 2022
Corporate Reputation 2022 Sky’s the limit as Air New Zealand maintains perfect record atop Kantar Corporate Reputation Index Established in partnership with Wright Communications in 2015 and formerly known as the Colmar Brunton Corporate Reputation Index, the Kantar Corporate Reputation Index uses Kantar’s global RepZ framework with standardised reputation attributes for Trust (37% weighting), Leadership […]
Read more
Corporate Reputation 2021
Despite COVID-19 decimating international travel, Air New Zealand’s resilient reputation has landed it on top of Colmar Brunton’s Corporate Reputation Index 2021 for the seventh year running.
Read more
Corporate Reputation 2020
Air New Zealand has continued its six-year reign at the top of Colmar Brunton’s Corporate Reputation Index 2020. TVNZ has moved up one place from last year to second with Pak’n Save coming in third.
Read more
Corporate Reputation 2019
Home-grown New Zealand brands hold nine of the top 10 places in the Colmar Brunton Corporate Reputation Index 2019 released this week. Air New Zealand has continued its five-year stellar reign while other well known NZ brands rise up the ranks.
Read more
Corporate Reputation 2018
Air New Zealand has the country’s best corporate reputation for the fourth year in a row, circling well above the field in the Colmar Brunton Corporate Reputation Index 2018
Read more
Corporate Reputation 2017
Air New Zealand is this country’s most respected company for the third year in a row, enhancing its reputation over the past 12 months and flying away from the rest of the field.
Read more
Corporate Reputation 2016
Air New Zealand has maintained its position as New Zealand’s most reputable company in the annual Colmar Brunton Corporate Reputation Index.
Read more

Latest Thinking

Four Square takes out April Kantar Ad Impact Award
Returning to our TV screens after an almost two-decade long hiatus, Four Square takes out the April 2023 Kantar Ad Impact Award with their ad “The King’s Feast”. An entertaining watch, this ad effectively launches Four Square’s new platform “What’ll it be today?” and reminds us of the strong ties the store has in communities across New Zealand.
Read more
Strong creative equals strong profitability!
Did you know that the most creative and effective ads generate more than four times as much profit as those with low creative quality? If you are looking at which growth levers to pull or are looking to build your case to hold onto creative budget in these lean times, this is certainly something worth factoring into your thinking.
Read more
ITM takes out March Kantar Ad Impact Award
The Kantar Ad Impact Award for March 2023 goes to ITM for “We speak builder - Shocker”. Sharing with us some entertaining and quirky Kiwi banter, the Brand and its peerless understanding of its customers are effortlessly combined in this wonderful TVC that oozes genuine warmth and Kiwi charm.
Read more
Creative Effectiveness Awards 2023
Revealed: the most creative and effective ads from 2022, judged by consumers. And the secrets behind their success.
Read more

Ka kite anō au i a koe

Thank you for visiting. Please get in touch to talk to our trusted experts about how our market or social research can help your organisation.

Get in touch

This field is for validation purposes and should be left unchanged.

Our Office

Auckland
Level 1/46 Sale Street,
Auckland 1010
T (+64) 9 919 9200
Find us