Shopper & Retail

Young woman carrying a paper shopping bag, managing online banking on smartphone in city street against illuminated street lights. Tracking and planning spending. Transferring money, paying bills, checking account balances. Smart banking with technology

Purchase moments, online and offline, are critical to brand success.

With over three decades of experience in understanding shoppers, we help our clients to address their evolving commerce challenges. We partner with other Kantar specialist agencies, and use behavioral data and the latest technologies like virtual reality to bring clients closer to shoppers’ needs and wants at the critical moments of conversion along the path to purchase. 

With the surge to digital and new go-to-market models, Kantar helps brands and retailers understand shoppers, manage and evolve omnichannel strategies and focus their investments to win over shoppers, again and again, and find growth.

Shopper journeys

Identifies the moments to influence shoppers on the path to purchase to maximise sales conversion for brand and category.

– Mapping the path to purchase and linking the 6Ws (Who, When, Where, What, Why, hoW) with the touchpoints that influence shopper conversion

– Identifying decision making moments to influence shoppers – whatever the channel

Foundational insights on shoppers and channels

We offer tailored and off the shelf approaches to your foundational shopper and omnichannel insight needs.

Shopper / eCommerce decisions

Help clients find brand and category growth in an omnichannel world – in-store and eCommerce – by understanding shopper behaviours at point of sale.

Because our clients need selling stories for their retail customers, our tools are designed to deliver merchandising insights to promote category sales, while also addressing brand sales through point of sale (POS) communication to increase brand conversion.

Shopper / eCommerce eValuate

Measure the impact of shopper marketing activations on category and brand conversion by testing in realistic shopper environments – in-store and eCommerce.

Test how different scenarios such as pack change, shelf layout and POS material are likely to perform.

Children are turning their parents into green shoppers

The environmentally sustainable grocery market is forecast to double over the next five years, boosted by the ‘Greta Effect’.

Ka kite anō au i a koe

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Level 1/46 Sale Street,
Auckland 1010
T (+64) 9 919 9200
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