With over three decades of experience in understanding shoppers, we help our clients to address their evolving commerce challenges. We partner with other Kantar specialist agencies, and use behavioral data and the latest technologies like virtual reality to bring clients closer to shoppers’ needs and wants at the critical moments of conversion along the path to purchase.
With the surge to digital and new go-to-market models, Kantar helps brands and retailers understand shoppers, manage and evolve omnichannel strategies and focus their investments to win over shoppers, again and again, and find growth.
Identifies the moments to influence shoppers on the path to purchase to maximise sales conversion for brand and category.
– Mapping the path to purchase and linking the 6Ws (Who, When, Where, What, Why, hoW) with the touchpoints that influence shopper conversion
– Identifying decision making moments to influence shoppers – whatever the channel
We offer tailored and off the shelf approaches to your foundational shopper and omnichannel insight needs.
Help clients find brand and category growth in an omnichannel world – in-store and eCommerce – by understanding shopper behaviours at point of sale.
Because our clients need selling stories for their retail customers, our tools are designed to deliver merchandising insights to promote category sales, while also addressing brand sales through point of sale (POS) communication to increase brand conversion.
Measure the impact of shopper marketing activations on category and brand conversion by testing in realistic shopper environments – in-store and eCommerce.
Test how different scenarios such as pack change, shelf layout and POS material are likely to perform.
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