Brand Tracking

Power your brand decisions with foresight.

Brand success comes from hitting short-term targets and simultaneously building the brand for the longer term. It’s not easy to deliver sales growth in the short-term and achieve long-term sustainable brand success. But the magic formula for brand growth exists… and it’s rooted in your brand tracker. ​

Brand tracking is the ongoing measurement of your brand-building efforts against key metrics, such as brand awareness and perception. Trackers help brand owners to understand brand health and make informed decisions to increase sales, deliver greater return on marketing investment, and win market share. Many brand tracking studies are inflexible, with data from long consumer surveys. With Kantar, you can move beyond traditional brand tracking, using an agile system that gives you quick access to crucial insights you need, so you can make smart decisions to grow your brand.​

Your bespoke brand tracking system can integrate all your data sources, including consumer research, search, social media, sales. With all your insights in one easy-to-use platform, your system can be built to give you the brand intelligence you need to manage and grow your brand.