Weet-Bix takes out July Kantar Ad Impact Award

The latest TVC from Weet-Bix, “Fuelling Future All Blacks for 25 years”, takes out the July 2023 Kantar Ad Impact Award. The Ad uses the power of nostalgia and a heartwarming story of the Ioane brothers to celebrate its mission of inspiring future heroes for 25 years. The TVC has key strengths in:

1. Branding
2. Involvement
3. Iconic status

See the below infographic for more information about the July Kantar Ad Impact Award.

This article was published in StopPress news August 2023.