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About Kantar
Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.
Kantar’s October Ad Impact Award goes to Lewis Road Creamery with ‘The chocolate milk that never makes it home’, which spotlights NZ's most loved chocolate milk with a simple yet fun story.
Kantar recently celebrated a number of achievements with clients on the 31st October at the Research Association New Zealand (RANZ) Effectiveness Awards.
Pricing, one of the 4 (or 7) Ps of marketing, is one of the easiest levers for a brand marketer to change but at the same time is arguably the most important aspect of marketing to get right. Price discussions have become even more important and more frequent in the last few years with the increased cost of living both in NZ and around the world.
Why should brands and brand marketers care about customer experience? And why should the brand and marketing team collaborate closely with the CX team?