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Kantar and Colmar Brunton Integrate

Kantar and Colmar Brunton have combined to become New Zealand’s largest and most awarded market research firm.

About Kantar

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.

Latest Thinking

George Weston Foods takes out May Kantar Ad Impact Award
George Weston Foods takes out May Kantar Ad Impact Award   This month’s Kantar Ad Impact Award goes to George Weston Foods for their Ploughmans “Local Tastes Better” brand ad. Through the use of real Canterbury farmers, engaging in some friendly competitive banter about who has the best seeds and grains, this ad dials up […]
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Corporate Reputation 2022
Corporate Reputation 2022 Sky’s the limit as Air New Zealand maintains perfect record atop Kantar Corporate Reputation Index The sky’s the limit for Air New Zealand as it has maintained its perfect record atop the Kantar Corporate Reputation Index for the eighth year in a row. Established in partnership with Wright Communications in 2015 and […]
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Air New Zealand takes out April Kantar Ad Impact Award
This month, the well-loved brand Air New Zealand celebrated their 82nd birthday! To celebrate, they released a 60” advert that showcases 4 storylines over time – each putting the customers meaningful relationship with the Brand at the heart of the story to communicate how “it’s always been about you”.
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Kantar New Zealand COVID-19 May Update
Here’s our latest round-up designed to help our clients stay better connected to your customers during Covid-19.
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