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About Kantar

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.

Latest Thinking

The vital importance of linking brand and customer experience to deliver growth
Why should brands and brand marketers care about customer experience? And why should the brand and marketing team collaborate closely with the CX team?
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Lighting the Blue Touch Paper of Saliency to get Maximum Bang for your Buck!
The first accelerator of brand growth identified in Kantar’s acclaimed ‘Blueprint for Brand Growth’ is to predispose more people to your brand.
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Toyota takes out September Kantar Ad Impact Award
Kantar’s September Ad Impact Award goes to Toyota with ‘Hey Toyota- EV Peace of Mind’. This impactful and well-branded ad shows significant levels of engagement and difference.
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Better Futures Thrive 2024
New research from Kantar and the Sustainable Business Council (SBC) highlights an opportunity for New Zealand businesses to drive greater commitment and action on social responsibility, both internally with employees and for the benefit of the communities they operate in.
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