Understand People
Inspire Growth

The November Kantar Ad Impact Award goes to Whittaker’s “The Gift of Great Taste” advert from their “Best is Always Better” campaign series. The chocolate time machine returns along with J.H. Whittaker – teaching the gift of giving and spreading the joy that is Whittaker’s chocolate, perfect for the festive season.

As the year comes to a close, I can’t help but reflect on a report I read this time last year: “Into the Metaverse” by Wunderman Thompson. Admittedly, this was the first time I had heard the term, metaverse, but my attention was well and truly piqued, and to be honest, I was 'wowed'. A new iteration of the internet, web3, virtual societies, omniverse, digital twins, connected and persistent spaces, virtual goods, interoperable, avatars, tokens, NFTs… the list goes on… my vocabulary was changing by the minute as I enthused myself with a new language.

The October Kantar Ad Impact Award goes to Kāpiti’s “Too Good To Share” advert. With its playful, yet short and simple story line that is easy for viewers to follow, it engages its audience and makes them love the brand while also standing out vs other yoghurt brands – setting their brand apart.

For the second consecutive year, Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.