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About Kantar

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.

Latest Thinking

Corporate Reputation Index 2024
Toyota New Zealand has lived up to its advertising slogan “let’s go places” by going three places up from last year to take top slot in the tenth annual Kantar Corporate Reputation Index. Pak’nSave climbed one place to second, with Air New Zealand in third, displaced from the number one slot for the first time in the history of the index.
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Pak’nSave takes out April Kantar Ad Impact Award
Kantar’s April Ad Impact Award goes to Pak’nSave with their latest Stickman instalment ‘No Loyalty Cards’. After 16 years on air, Stickman continues to delight New Zealanders by staying true to his brand promise.
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Creative Effectiveness Awards Australia and New Zealand 2024
Revealed: the most creative and effective ads from 2023, judged by consumers. And the secrets behind their success.
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Blueprint for Brand Growth
Data and insights company Kantar has launched Blueprint for Brand Growth – a new “essential recipe” to help businesses expand.
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