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About Kantar

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.

Latest Thinking

Marketing Trends 2024
Our Marketing Trends 2024 have been sourced from across Kantar. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might suit their own objectives. From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year.
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How can AI empower your innovation process and unlock new connections?
Discover three tips to empower your innovation process through AI, whilst not losing sight of the need to deliver meaningfully different brand experiences.
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Connected Innovation
How can you innovate differently in a competitive landscape? How can you drive brand growth? Why is it important to connect innovation with other areas of the business?
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Coca-Cola takes out November Kantar Ad Impact Award
Kantar’s November Ad Impact Award goes to Coca-Cola’s latest Christmas campaign “The World Needs More Santas”. Continuing their legacy of heartwarming Christmas creatives, Coca-Cola’s latest TVC reminds us of the joy that little acts of kindness can bring during the season of goodwill.
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