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About Kantar

Kantar is the world’s leading marketing data and analytics company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology, we help our clients understand people and inspire growth.

Latest Thinking

Media Reactions 2024
With media insights from around 18,000 consumers and 1,000 senior marketers around the world, our free Media Reactions 2024 booklet reveals the top-ranking media channels and brands and provides guidance on how to navigate today’s complex media landscape.
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TUX takes out July Kantar Ad Impact Award
Kantar’s July Ad Impact Award goes to Tux with ‘Feeding the kiwi in all our dogs for 70 years’. The Ad follows Bjorn, a city dog and his first, busy (and messy) trip to the farm. This light-hearted ad appeals to a wide audience with its humorous and heartwarming story.
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TAB takes out June Kantar Ad Impact Award
Kantar’s June Ad Impact Award goes to TAB with ‘Get Your Bet On’. Using the creative to aid in a brand refresh, it takes us through the excitement of a betting moment with their mobile app.
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Diagnose and Monitor your Brand’s Meaningful Difference
To maintain a consistent relative edge over others in your category you must identify, measure, and optimise your brand's sources and degree of differentiation.
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