Celebrating the professional insights industry leadership and development on the 31st October at Mantells in Auckland was the Research Association New Zealand (RANZ) Effectiveness Awards.
Congratulations to the Kantar New Zealand team who scooped awards with Lion in the Consumer Products Category and Air New Zealand in the Consumer Services Category.
The award for Insight Organisation of the Year went to Tourism New Zealand, nominated by Kantar New Zealand for driving impact and innovation and shaping the future of New Zealand Tourism. The new leadership in Insights at Tourism New Zealand, particularly under Ishita Mendonsa, has made noteworthy improvements in utilising evidence-based insights to support strategic decision-making within Tourism New Zealand and the wider industry. The scale and comprehensiveness of TNZ’s insights programme are impressive, especially with its emphasis on outcomes and continual improvement.
Well done also, to Kantar’s Rising Star finalists Mikayla Bourne and Valerie Zhang, Ph.D.
DYNATA INSIGHT ORGANISATION OF THE YEAR
Tourism New Zealand nominated by Kantar Insights
Driving impact and innovation – how TNZ insights is shaping the future of New Zealand tourism
SILVER AWARD WINNER
Kantar Insights NZ and Lion New Zealand
Unfreeze: Unlocking Lion’s takeover of New Zealand’s RTD market
This insights program focused on adapting a global brand to better connect with Kiwi values and needs. It played a crucial role in persuading the Japanese brand owner to implement changes, and as a result Lion achieved the most successful RTD launch in its history.
SILVER AWARD WINNER
Kantar Insights NZ and Air New Zealand
Insights to Suit
Excellent use of experiential/observational CX research to help develop products and services with clear links through to immediate business impact and improvement in results.
See here for the full list of winners and judge’s citations.
Sarah Bolger
Chief Client Director
[email protected]