The brain lies – taking neurology in advertising to new heights

What do EEG, sailing meteorologists and the 2016 US election have to teach marketers about prediction? Kantar Australia’s neuroscience lead Haydn Northover writes exclusively for Marketing Magazine and says just asking has never been sufficient in developing holistic advertising predictions.

The brain lies – taking neurology in advertising to new heights

BRIAN TURNER
Executive Director
Brian.Turner@kantar.com

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