Kantar New Zealand COVID-19 March Update

Here’s our latest round-up designed to help our clients stay better connected to your customers during Covid-19. At the end of February, as the Omicron variant began spreading rapidly throughout the country, we checked in again with 1,000 New Zealanders via an online survey.

What is evident from Kantar’s latest wave of research is that, while the pandemic continues to impact Kiwis’ lives and consumer behaviour, inflation and a focus on the environment and sustainability are fast becoming driving forces when it comes to how we live.