Qualitative
What makes us fascinating, complex human beings also makes us unpredictable and elusive. As a result, influencing behaviour has never been easy. However, understanding it fully is essential to inspiring confident business actions. And that’s exactly what we do.
To do this, our qualitative experts combine years of experience with the latest thinking on the brain, the psyche, the senses and emotions. By doing so, we help you understand how people behave, make decisions, form connections and place their trust.
At the same time, we uncover rich human stories through sensitive elicitation, observation and interpretation skills. These are further strengthened by behaviour change, innovation, ideation and cultural insights frameworks.
Importantly, our ‘open thinking’ approach enables us to think flexibly about your issues and work with multiple sources of data to address them. In this context, we see qualitative research not just as a method, but as a mindset—one that is sensitive to context, responsive to an evolving environment, and open to the promise of data and technology. Ultimately, open thinking is about curiosity and co-creation. It’s about combining empathy with science to bring you the full picture.
So, whether your question is about brand strategy, creative development, customer and stakeholder experience, behaviour change, segmentation or more, we promise to surprise you and push your thinking further through our interpretation and deep understanding of people.
Specialist knowledge
Experts in brand strategy, segmentations, creative development, innovation, commerce, customer experience and more.
Cross-cultural insight
Consumer insight from an intimate understanding of New Zealand culture and over 80 global markets, to help you build culturally relevant brands.
Innovative methodologies
We combine best practice qualitative approaches with powerful digital technology to get a unique understanding of behaviour.
A partnership
We like to build relationships with our clients, and see them succeed through an ongoing understanding of their customers.
Ka kite anō au i a koe
Please contact Kantar New Zealand to talk to our trusted experts about how our market or social research can help your organisation.
Get in touch
Our Office
Auckland
Level 1/46 Sale Street,
Auckland 1010
T (+64) 9 919 9200
Find us