This month’s Kantar Ad Impact Award goes to Ford for their “All Electric Ford Mustang Mach-E” advert which introduces the new all electric Mustang to New Zealand. With its evocative voiceover of Henry Ford’s historic quote, scenes of horses running and quick close-up shots of the Mustang Mach-E, this 30’ TV advert quickly captures the audience’s attention...

Kantar New Zealand Issues November Update Here is Kantar’s latest round-up designed to help our clients stay better connected to your customers. Late last month, we checked in again with 1,000 New Zealanders via an online survey to see how the pandemic – and other pressing issues such as the cost of living – are impacting how [...]

Analysis of Kantar’s media databases shows that commerce ads, both in store and online, are the most relevant and useful touchpoints for consumers. They capture attention right at the moment of purchase interest.

New Zealanders are faced with an unprecedented set of challenges as current inflationary pressures follow on directly from the uncertainty of the Covid-19 lockdowns. Kantar's Finding Financial Freedom webinar explores the changing face of financial wellbeing in New Zealand, based on input from 1,500 Kiwis.

The August Kantar Ad Impact Award goes to Menulog for their “Did Somebody Say” music video advert starring Katy Perry. While not new to New Zealand, this is their first advertising campaign here, and it enters with a bang. The TV ad follows Katy Perry as she receives a food delivery and proceeds to dance through her fantasy home in fun bright outfits singing the Menulog theme song.

Kantar New Zealand Issues August Update Here is Kantar’s latest round-up designed to help our clients stay better connected to your customers. Late last month, we checked in again with 1,000 New Zealanders via an online survey to see how the pandemic – and other pressing issues such as the cost of living – are impacting how [...]

Kantar has recently expanded its media ROI offer to deliver even stronger campaign and brand level insights, aimed at optimising media budgets and improving forecasting.

This month’s Kantar Ad Impact Award goes to Whittaker’s for their “Whittaker’s J.H. Returns” ad. Set recognisably in the heart of Wellington, the ad draws on the strong history of the brand to introduce their departure from brand ambassador Nigella Lawson.

Kantar New Zealand Issues July Update Here is Kantar’s latest round-up designed to help our clients stay better connected to your customers. Recently we checked in again with 1,000 New Zealanders via an online survey to see how the pandemic – and other pressing issues such as the cost of living – are impacting how we live. [...]

George Weston Foods takes out May Kantar Ad Impact Award   This month’s Kantar Ad Impact Award goes to George Weston Foods for their Ploughmans “Local Tastes Better” brand ad. Through the use of real Canterbury farmers, engaging in some friendly competitive banter about who has the best seeds and grains, this ad dials up […]