Our Tomorrow
Kantar is the research partner to Our Tomorrow, a non-partisan, community-owned think tank modelled on More in Common in the UK and US, which aims to find where New Zealanders agree, where we differ, and where compromise is possible on the country’s long-term challenges. On a pro bono basis, we helped deliver their foundational study: a nationally representative survey of 2,501 New Zealanders, covering values, concerns and views on the big issues facing the country.
Download the Our Tomorrow: Understanding what New Zealanders really think white paper
Latest Thinking
Dilmah takes out August Kantar Ad Impact Award
Kantar’s August Ad Impact win goes to Dilmah with ‘Making the World a Better Tea’. This Dilmah ad is a powerful example of purpose-led branding, where the product itself takes a back seat and the brand’s values become the hero.
Sealord takes out July Kantar Ad Impact Award
Sealord has reeled in Kantar’s Ad Impact win for July 2026 with a highly involving story built around a relatable human truth. The ad turns everyday moments of what Sealord has dubbed “fishame” into a playful rebellion against social norms. In doing so, it makes the message personal, memorable and compelling, encouraging Kiwis to ditch the shame and be proud of their love of fish with Sealord.
Colgate takes out June Kantar Ad Impact Award
This month’s Kantar Ad Impact Award goes to Colgate Smile Strong ad, featuring Junior’s story, which tells a heartfelt, purpose-led narrative that cuts through advertising clutter by strongly linking a meaningful real-life story to the Colgate brand.
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