Corporate Reputation 2022 Sky’s the limit as Air New Zealand maintains perfect record atop Kantar Corporate Reputation Index Established in partnership with Wright Communications in 2015 and formerly known as the Colmar Brunton Corporate Reputation Index, the Kantar Corporate Reputation Index uses Kantar’s global RepZ framework with standardised reputation attributes for Trust (37% weighting), Leadership […]

This month, the well-loved brand Air New Zealand celebrated their 82nd birthday! To celebrate, they released a 60” advert that showcases 4 storylines over time – each putting the customers meaningful relationship with the Brand at the heart of the story to communicate how “it’s always been about you”.

Here’s our latest round-up designed to help our clients stay better connected to your customers during Covid-19.

Here’s our latest round-up designed to help our clients stay better connected to your customers during Covid-19.

Through the use of humour, a simple message and relatable characters tinkering and loving their cars, the ‘Make it Super’ ad not only performs strongly on the core measures of successful advertising, but also makes the Brand more distinctive and appealing.

As many of you may already know, this year’s winning TV ad in the global Kantar Creative Effectiveness Awards went to Mitre 10’s With You All The Way. Find out more about the ‘strategic spark’ behind its success and those of other winners here.

New research reveals that economic and wellbeing concerns have intensified for people as they continue to grapple with the challenges of the ongoing pandemic, coupled with emerging economic challenges including rising inflationary pressures.

Here’s our latest round-up designed to help our clients stay better connected to your customers during Covid-19.

KFC wins the February Kantar Ad Impact Award with its ‘Super Club Day’ campaign, which celebrates the kick-off of the Super Rugby season by reuniting rugby teams with their communities.

From a field of very impactful ads, Mitre 10 ‘With You All the Way’ takes out the Kantar Supreme Ad Impact Award for 2021