Archive for the ‘Ad Effectiveness’ Category

Rangitikei Free Range Chicken takes out September Colmar Brunton Ad Impact Award
A feast of exquisite culinary close-ups beautifully accompanied by the strains of Mozart makes this Rangitikei Free Range Chicken TVC the irresistible winner of the September Colmar Brunton Ad Impact Awards.
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V Energy takes out August Colmar Brunton Ad Impact Award
A reprise of some previous characters now reinvented and repurposed for a new audience; The August Colmar Brunton Ad Impact Award goes to V Energy.
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Mitre 10 takes out July Colmar Brunton Ad Impact Award
The July winner is Mitre 10 for its best all round performance and heart-warming story in their TV ad, ‘With You All the Way’.
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Purex takes out June Colmar Brunton Ad Impact Award
This month, the honour goes to Purex for their ‘Happy 65th Birthday’ advert – a celebration of Kiwi nostalgia featuring their iconic mascot Rolly the dog.
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Turners Cars takes out May Colmar Brunton Ad Impact Award
In May, Turners Cars outshone the competition with their ‘We Love Buying Cars!’ advert.
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Pizza Hut takes out April Colmar Brunton Ad Impact Award
Pizza Hut’s ‘Introducing the Yumpire’ advert showcases a sharp storyline, vibrant visuals and keeps the audience hooked throughout.
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McDonald’s takes out March Colmar Brunton Ad Impact Award
March was another great month for advertising and this month the honour of the Colmar Brunton Ad Impact Award winner goes to McDonald’s for their latest TVC ‘Ordered from here’.
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Creative Effectiveness Awards 2021 – A Kiwi Perspective
This is the second year of the prestigious global Kantar Creative Effectiveness Awards and we are very pleased to bring you some of the key learnings from our evaluation of more than 10,000 ads that consumers have given us their feedback on.
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Bell Tea take out the Colmar Brunton Supreme Ad Impact Award for 2020
After what has been a challenging year for the tourism industry, Air New Zealand’s latest ad shows their determination to stay afloat and win the hearts of their consumers.
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Air New Zealand takes out November Colmar Brunton Ad Impact Award
After what has been a challenging year for the tourism industry, Air New Zealand’s latest ad shows their determination to stay afloat and win the hearts of their consumers.
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