Kantar New Zealand Issues February Update The Kantar New Zealand Issues Update is designed to help our clients stay better connected to their customers. This latest round-up includes: The top 3 things that New Zealanders are thinking about the most Where consumers are spending more money and where they are spending less These findings showcase just [...]

The November Kantar Ad Impact Award goes to Whittaker’s “The Gift of Great Taste” advert from their “Best is Always Better” campaign series. The chocolate time machine returns along with J.H. Whittaker – teaching the gift of giving and spreading the joy that is Whittaker’s chocolate, perfect for the festive season.

As the year comes to a close, I can’t help but reflect on a report I read this time last year: “Into the Metaverse” by Wunderman Thompson. Admittedly, this was the first time I had heard the term, metaverse, but my attention was well and truly piqued, and to be honest, I was 'wowed'. A new iteration of the internet, web3, virtual societies, omniverse, digital twins, connected and persistent spaces, virtual goods, interoperable, avatars, tokens, NFTs… the list goes on… my vocabulary was changing by the minute as I enthused myself with a new language.

The October Kantar Ad Impact Award goes to Kāpiti’s “Too Good To Share” advert. With its playful, yet short and simple story line that is easy for viewers to follow, it engages its audience and makes them love the brand while also standing out vs other yoghurt brands – setting their brand apart.

For the second consecutive year, Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.

Kantar's latest Media Trends and Predictions report highlights how inflation is hitting advertiser’s media budget as demand remains high while inventory is constrained. Consumers changing media behaviours is one force behind this as consumers continue to move to environments with lower ad loads.

We are living in extraordinary times.   A global pandemic followed by world-wide inflation.  Every business is taking a good long hard look at its financials and planning its path forward with diligence. The same holds true for cost centres like marketing and brand management.  What is the best way forward in these unprecedented times?  How do we make the most of our marketing dollar?

This month’s Kantar Ad Impact Award goes to Ford for their “All Electric Ford Mustang Mach-E” advert which introduces the new all electric Mustang to New Zealand. With its evocative voiceover of Henry Ford’s historic quote, scenes of horses running and quick close-up shots of the Mustang Mach-E, this 30’ TV advert quickly captures the audience’s attention...

Kantar New Zealand Issues November Update Here is Kantar’s latest round-up designed to help our clients stay better connected to your customers. Late last month, we checked in again with 1,000 New Zealanders via an online survey to see how the pandemic – and other pressing issues such as the cost of living – are impacting how [...]

Analysis of Kantar’s media databases shows that commerce ads, both in store and online, are the most relevant and useful touchpoints for consumers. They capture attention right at the moment of purchase interest.