It’s impossible to deny the sharp increase in consumer awareness and consideration for our environment. Research by Colmar Brunton shows that for three quarters of New Zealanders, purchase decisions are influenced by environmentally friendly packaging.

BrandZ™ is the largest global brand equity platform covering over 100,000 brands across 45 countries. It’s the only brand valuation ranking that measures the contribution of the brand that is validated to in market sales.

Home-grown New Zealand brands hold nine of the top 10 places in the Colmar Brunton Corporate Reputation Index 2019 released this week. Air New Zealand has continued its five-year stellar reign while other well known NZ brands rise up the ranks.

What do EEG, sailing meteorologists and the 2016 US election have to teach marketers about prediction? Kantar Millward Brown neuroscience lead Haydn Northover writes exclusively for Marketing Magazine and says just asking has never been sufficient in developing holistic advertising predictions.

Marketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful marketing insights his practice is revealing.

In this 5-minute podcast, Deepak Varma, Kantar’s North American head of neuroscience spoke with our colleagues at Kantar Australia.

It is still possible to make great creative content in this fragmented environment and this can be easily achieved no matter where you are in the development process with the right expertise and solutions on hand to assist.

Data Science is a discipline that, while established in academia and industrial research, is comparatively new to the business world. It offers powerful tools for evidence–based decision–making and can be a highly effective way for a business to become more profitable.

Jorge Luis Borges wrote of the Library of Babel; an infinite span of hexagonal rooms lined on every side with books, containing within them every possible ordering of symbols in the Latin alphabet. Within this library lies everything that is known, can be known, that cannot be known and is yet true, that once was known and is now forgotten and that will someday be known but is at present not.

For the first time in 10 years, New Zealanders’ concern about climate change has tipped 50% and plastic becomes a top of mind concern for Kiwis.