The latest TVC from Weet-Bix, “Fuelling Future All Blacks for 25 years”, takes out the July 2023 Kantar Ad Impact Award. The Ad uses the power of nostalgia and a heartwarming story of the Ioane brothers to celebrate its mission of inspiring future heroes for 25 years.

Vogel’s latest TVC ‘Nothing Compares’ takes out the June 2023 Kantar Ad Impact Award. The unlikely hero at the centre of the plot, Gareth, shows grim determination to regain his loaf of Vogel’s, creating a humorous and entertaining narrative and reminding us of just how deep the love for a loaf of Vogel’s can go.

Mitsubishi revives the love of UTEs for Kiwis with its fresh and fun to watch Ad, introducing its Runout offer on Tritons. It’s quite rare to see a simple promotional offer bringing together mystery, wonder and surprise to give us a well-crafted and charming story to enjoy.

Revealed: the most creative and effective ads from 2022, judged by consumers. And the secrets behind their success.

Returning to our TV screens after an almost two-decade long hiatus, Four Square takes out the April 2023 Kantar Ad Impact Award with their ad “The King’s Feast”. An entertaining watch, this ad effectively launches Four Square’s new platform “What’ll it be today?” and reminds us of the strong ties the store has in communities across New Zealand.

Did you know that the most creative and effective ads generate more than four times as much profit as those with low creative quality? If you are looking at which growth levers to pull or are looking to build your case to hold onto creative budget in these lean times, this is certainly something worth factoring into your thinking.

The Kantar Ad Impact Award for March 2023 goes to ITM for “We speak builder - Shocker”. Sharing with us some entertaining and quirky Kiwi banter, the Brand and its peerless understanding of its customers are effortlessly combined in this wonderful TVC that oozes genuine warmth and Kiwi charm.

Revealed: the most creative and effective ads from 2022, judged by consumers. And the secrets behind their success.

The first Kantar Ad Impact Award of 2023 goes to Hellers for “Happy 38th Birthday Hellers”. The TVC takes a trip down memory lane highlighting campaigns of the past, as always with Leigh Hart as the face of the ad.

Out of 159 TV ads tested as part of the 2022 Kantar Ad Impact Awards, Whittaker’s television commercial ‘Whittaker’s J.H. Returns’ has taken out the top spot, receiving the Supreme Ad Impact Award. Throughout 2022, Kantar’s monthly winners demonstrated a strong presence of Kiwi brands that created impactful copy with themes showcasing brand history, authenticity, local pride, and using quintessential Kiwi humour to help endear them to consumers. Once again as in 2021, based on the metrics that matter in creating impactful advertising, another local brand has triumphed.