Archive for the ‘Ad Effectiveness’ Category

Lewis Road Creamery takes out October Kantar Ad Impact Award
Kantar’s October Ad Impact Award goes to Lewis Road Creamery with ‘The chocolate milk that never makes it home’, which spotlights NZ's most loved chocolate milk with a simple yet fun story.
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Toyota takes out September Kantar Ad Impact Award
Kantar’s September Ad Impact Award goes to Toyota with ‘Hey Toyota- EV Peace of Mind’. This impactful and well-branded ad shows significant levels of engagement and difference.
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KFC takes out August Kantar Ad Impact Award
Kantar’s August Ad Impact Award goes to KFC with ‘The power of KFC’. This well branded and refreshingly distinctive ad shows significant levels of enjoyment and talkability.
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TUX takes out July Kantar Ad Impact Award
Kantar’s July Ad Impact Award goes to Tux with ‘Feeding the kiwi in all our dogs for 70 years’. The Ad follows Bjorn, a city dog and his first, busy (and messy) trip to the farm. This light-hearted ad appeals to a wide audience with its humorous and heartwarming story.
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TAB takes out June Kantar Ad Impact Award
Kantar’s June Ad Impact Award goes to TAB with ‘Get Your Bet On’. Using the creative to aid in a brand refresh, it takes us through the excitement of a betting moment with their mobile app.
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Whittaker’s takes out May Kantar Ad Impact Award
Kantar’s May Ad Impact Award goes to Whittaker’s with their latest Chocolate lover’s instalment ‘Pantry Piece’. This well-known and treasured brand combines the power of great insight, a mastery of storytelling and brand love to deliver a creative that connects with the hearts and minds of chocolate lovers.
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Pak’nSave takes out April Kantar Ad Impact Award
Kantar’s April Ad Impact Award goes to Pak’nSave with their latest Stickman instalment ‘No Loyalty Cards’. After 16 years on air, Stickman continues to delight New Zealanders by staying true to his brand promise.
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Creative Effectiveness Awards Australia and New Zealand 2024
Revealed: the most creative and effective ads from 2023, judged by consumers. And the secrets behind their success.
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Air NZ takes out March Kantar Ad Impact Award
Kantar’s March Ad Impact Award goes to Air New Zealand’s witty and heartwarming, Conservation Dogs campaign. Filmed in a similar style to their world-renowned safety videos, the cute dogs and the good cause they represent captured Kiwis’ hearts.
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Wonky Box takes out February Kantar Ad Impact Award
Kantar’s first Ad Impact Award of the year goes to Wonky Box. The ad introduces us to the brand and the origins of its ‘odd bunch’ fruit and vegetable subscription service. This cheerful walk through of the brand mission was not only able to leave the viewers with a great impression of the brand, but was also a highly impactful and enjoyable to watch.
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