Archive for the ‘Ad Effectiveness’ Category

ITM takes out March Kantar Ad Impact Award
The Kantar Ad Impact Award for March 2023 goes to ITM for “We speak builder - Shocker”. Sharing with us some entertaining and quirky Kiwi banter, the Brand and its peerless understanding of its customers are effortlessly combined in this wonderful TVC that oozes genuine warmth and Kiwi charm.
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Creative Effectiveness Awards 2023
Revealed: the most creative and effective ads from 2022, judged by consumers. And the secrets behind their success.
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The first Kantar Ad Impact Award of 2023 goes to…. Hellers!
The first Kantar Ad Impact Award of 2023 goes to Hellers for “Happy 38th Birthday Hellers”. The TVC takes a trip down memory lane highlighting campaigns of the past, as always with Leigh Hart as the face of the ad.
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Whittaker’s takes out the Kantar Supreme Ad Impact Award for 2022
Out of 159 TV ads tested as part of the 2022 Kantar Ad Impact Awards, Whittaker’s television commercial ‘Whittaker’s J.H. Returns’ has taken out the top spot, receiving the Supreme Ad Impact Award. Throughout 2022, Kantar’s monthly winners demonstrated a strong presence of Kiwi brands that created impactful copy with themes showcasing brand history, authenticity, local pride, and using quintessential Kiwi humour to help endear them to consumers. Once again as in 2021, based on the metrics that matter in creating impactful advertising, another local brand has triumphed.
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Whittaker’s takes out November Kantar Ad Impact Award
The November Kantar Ad Impact Award goes to Whittaker’s “The Gift of Great Taste” advert from their “Best is Always Better” campaign series. The chocolate time machine returns along with J.H. Whittaker – teaching the gift of giving and spreading the joy that is Whittaker’s chocolate, perfect for the festive season.
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Kāpiti takes out October Kantar Ad Impact Award
The October Kantar Ad Impact Award goes to Kāpiti’s “Too Good To Share” advert. With its playful, yet short and simple story line that is easy for viewers to follow, it engages its audience and makes them love the brand while also standing out vs other yoghurt brands – setting their brand apart.
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It’s now becoming more than just prudent to pre-test ads; it’s becoming a prerequisite
We are living in extraordinary times.   A global pandemic followed by world-wide inflation.  Every business is taking a good long hard look at its financials and planning its path forward with diligence. The same holds true for cost centres like marketing and brand management.  What is the best way forward in these unprecedented times?  How do we make the most of our marketing dollar?
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Ford takes out September Kantar Ad Impact Award
This month’s Kantar Ad Impact Award goes to Ford for their “All Electric Ford Mustang Mach-E” advert which introduces the new all electric Mustang to New Zealand. With its evocative voiceover of Henry Ford’s historic quote, scenes of horses running and quick close-up shots of the Mustang Mach-E, this 30’ TV advert quickly captures the audience’s attention...
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Menulog takes out August Kantar Ad Impact Award
The August Kantar Ad Impact Award goes to Menulog for their “Did Somebody Say” music video advert starring Katy Perry. While not new to New Zealand, this is their first advertising campaign here, and it enters with a bang. The TV ad follows Katy Perry as she receives a food delivery and proceeds to dance through her fantasy home in fun bright outfits singing the Menulog theme song.
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Whittaker’s takes out June Kantar Ad Impact Award
This month’s Kantar Ad Impact Award goes to Whittaker’s for their “Whittaker’s J.H. Returns” ad. Set recognisably in the heart of Wellington, the ad draws on the strong history of the brand to introduce their departure from brand ambassador Nigella Lawson.
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