Kantar’s June Ad Impact Award goes to TAB with ‘Get Your Bet On’. Using the creative to aid in a brand refresh, it takes us through the excitement of a betting moment with their mobile app.

Kantar’s May Ad Impact Award goes to Whittaker’s with their latest Chocolate lover’s instalment ‘Pantry Piece’. This well-known and treasured brand combines the power of great insight, a mastery of storytelling and brand love to deliver a creative that connects with the hearts and minds of chocolate lovers.

Kantar’s April Ad Impact Award goes to Pak’nSave with their latest Stickman instalment ‘No Loyalty Cards’. After 16 years on air, Stickman continues to delight New Zealanders by staying true to his brand promise.

Revealed: the most creative and effective ads from 2023, judged by consumers. And the secrets behind their success.

Kantar’s March Ad Impact Award goes to Air New Zealand’s witty and heartwarming, Conservation Dogs campaign. Filmed in a similar style to their world-renowned safety videos, the cute dogs and the good cause they represent captured Kiwis’ hearts.

Kantar’s first Ad Impact Award of the year goes to Wonky Box. The ad introduces us to the brand and the origins of its ‘odd bunch’ fruit and vegetable subscription service. This cheerful walk through of the brand mission was not only able to leave the viewers with a great impression of the brand, but was also a highly impactful and enjoyable to watch.

Having tested 127 creatives over the last year helped us reveal an elite selection of TV Ads that resonated most strongly with Kiwis. By captivating audiences and sparking talkability, these ads have certainly left a lasting impression.

Kantar’s November Ad Impact Award goes to Coca-Cola’s latest Christmas campaign “The World Needs More Santas”. Continuing their legacy of heartwarming Christmas creatives, Coca-Cola’s latest TVC reminds us of the joy that little acts of kindness can bring during the season of goodwill.

Kantar’s October Ad Impact Award goes to Meadow Fresh’s for their latest campaign featuring basketball star Steven Adams. Highlighting Meadow Fresh Milk and the brand’s support of his basketball camps for Kiwi kids.

Repco has been ‘Bringin’ the Bathurst’ for three years now, but this 2023 ad is surely the funniest and is Kantar’s September 2023 Ad Impact Award winner.