Text analytics combined with survey data reveals how reputation plays a role in building positive and memorable branded experiences.

We can help your business to drive innovation and growth by identifying ideas and concepts that are the most appealing and relevant to your consumers.  Concept testing research puts consumers in the driving seat to decide which ideas hold the greatest potential; screening ideas early in the development cycle.

Air New Zealand has the country’s best corporate reputation for the fourth year in a row, circling well above the field in the Colmar Brunton Corporate Reputation Index 2018

The variety of channels available to marketers has increased exponentially, however ineffective multichannel strategies are jeopardising the success of campaigns. This is according to AdReaction: The Art of Integration, a new study that examines the global state of multichannel advertising campaigns, drawing on quantitative research in 45 countries, multichannel copy testing, and custom analysis of Kantar’s global media effectiveness and copy testing databases.

We can help you maximise the value of each and every customer relationship. Our customer-centric framework helps you define, create and deliver memorable experiences that drive growth for your business.

Almost 90% of Kiwis are worried that not enough is being done to keep New Zealand safe and healthy.

Another draw for the All Blacks in 2017 Just as they did against the British and Irish Lions earlier this year, the All Blacks have once again had to settle for a draw – this time in New Zealand’s Brands I Love survey.

News & AnnouncementsGetting digital right: Reflections for a better digital world Pablo Gomez is the Head of Media & Digital for APAC at Kantar Insights. He sat down with us to talk about the biggest mistakes businesses make in digital marketing (and how to avoid them), his best tips for getting the most out of [...]

Air New Zealand is this country’s most respected company for the third year in a row, enhancing its reputation over the past 12 months and flying away from the rest of the field.

News & AnnouncementsColmar Brunton reigns supreme at RAE Awards 2016 Colmar Brunton scooped an impressive six awards at the 2016 Research Association Effectiveness Awards, including the Overall Supreme Award, at the glitzy affair held at the Hilton on Auckland’s waterfront on 2 September 2016. The six awards saw Colmar Brunton take home the most awards of any research [...]