After a draw in last year's survey, Whittaker's has slipped just ahead of the All Blacks as New Zealand's Most Loved Brand. Whittaker's has taken the top spot every year in the seven years Colmar Brunton has done the survey.

Another draw for the All Blacks in 2017 Just as they did against the British and Irish Lions earlier this year, the All Blacks have once again had to settle for a draw – this time in New Zealand’s Brands I Love survey.