People today have more choice, more channels, more influence and an increasing cynicism about brands. It is more important than ever to have a sharp and differentiated brand positioning, clarity of purpose and cultural relevance to stand out from the crowd and resonate with your audiences.

After a draw in last year's survey, Whittaker's has slipped just ahead of the All Blacks as New Zealand's Most Loved Brand. Whittaker's has taken the top spot every year in the seven years Colmar Brunton has done the survey.

Another draw for the All Blacks in 2017 Just as they did against the British and Irish Lions earlier this year, the All Blacks have once again had to settle for a draw – this time in New Zealand’s Brands I Love survey.