Did you know that the most creative and effective ads generate more than four times as much profit as those with low creative quality? If you are looking at which growth levers to pull or are looking to build your case to hold onto creative budget in these lean times, this is certainly something worth factoring into your thinking.

Revealed: the most creative and effective ads from 2022, judged by consumers. And the secrets behind their success.

We are living in extraordinary times.   A global pandemic followed by world-wide inflation.  Every business is taking a good long hard look at its financials and planning its path forward with diligence. The same holds true for cost centres like marketing and brand management.  What is the best way forward in these unprecedented times?  How do we make the most of our marketing dollar?

BrandZ™ is the largest global brand equity platform covering over 100,000 brands across 45 countries. It’s the only brand valuation ranking that measures the contribution of the brand that is validated to in market sales.