Kantar’s July Ad Impact Award goes to Tux with ‘Feeding the kiwi in all our dogs for 70 years’. The Ad follows Bjorn, a city dog and his first, busy (and messy) trip to the farm. This light-hearted ad appeals to a wide audience with its humorous and heartwarming story.

Kantar’s June Ad Impact Award goes to TAB with ‘Get Your Bet On’. Using the creative to aid in a brand refresh, it takes us through the excitement of a betting moment with their mobile app.

To maintain a consistent relative edge over others in your category you must identify, measure, and optimise your brand's sources and degree of differentiation.

The starting point for any CMO, when evaluating their brand strategy, is to fully understand their brand’s equity and specifically whether or not it is meaningfully different to more people.

There is now undeniable evidence that great brand strategy has the potential to influence not just sales, but business value and resilience. This booklet has been designed as a celebration of brand strategy.

Kantar’s May Ad Impact Award goes to Whittaker’s with their latest Chocolate lover’s instalment ‘Pantry Piece’. This well-known and treasured brand combines the power of great insight, a mastery of storytelling and brand love to deliver a creative that connects with the hearts and minds of chocolate lovers.

In this first post of our Blueprint blog series, we explain how marketers can better drive growth, and how brands can be Meaningfully Different.

Toyota New Zealand has lived up to its advertising slogan “let’s go places” by going three places up from last year to take top slot in the tenth annual Kantar Corporate Reputation Index. Pak’nSave climbed one place to second, with Air New Zealand in third, displaced from the number one slot for the first time in the history of the index.

Kantar’s April Ad Impact Award goes to Pak’nSave with their latest Stickman instalment ‘No Loyalty Cards’. After 16 years on air, Stickman continues to delight New Zealanders by staying true to his brand promise.

Revealed: the most creative and effective ads from 2023, judged by consumers. And the secrets behind their success.