Pricing, one of the 4 (or 7) Ps of marketing, is one of the easiest levers for a brand marketer to change but at the same time is arguably the most important aspect of marketing to get right. Price discussions have become even more important and more frequent in the last few years with the increased cost of living both in NZ and around the world.

Why should brands and brand marketers care about customer experience? And why should the brand and marketing team collaborate closely with the CX team?

The first accelerator of brand growth identified in Kantar’s acclaimed ‘Blueprint for Brand Growth’ is to predispose more people to your brand.

Kantar’s September Ad Impact Award goes to Toyota with ‘Hey Toyota- EV Peace of Mind’. This impactful and well-branded ad shows significant levels of engagement and difference.

New research from Kantar and the Sustainable Business Council (SBC) highlights an opportunity for New Zealand businesses to drive greater commitment and action on social responsibility, both internally with employees and for the benefit of the communities they operate in.

Kantar’s August Ad Impact Award goes to KFC with ‘The power of KFC’. This well branded and refreshingly distinctive ad shows significant levels of enjoyment and talkability.

Congratulations to House of Travel, number one this year in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, which was released today by data, insights and consulting company Kantar.

This article looks at the second important growth accelerator of the Blueprint for Brand Growth – being more present. This is all about making it easy to buy your brand.

With media insights from around 18,000 consumers and 1,000 senior marketers around the world, our free Media Reactions 2024 booklet reveals the top-ranking media channels and brands and provides guidance on how to navigate today’s complex media landscape.

Kantar’s July Ad Impact Award goes to Tux with ‘Feeding the kiwi in all our dogs for 70 years’. The Ad follows Bjorn, a city dog and his first, busy (and messy) trip to the farm. This light-hearted ad appeals to a wide audience with its humorous and heartwarming story.