Kantar’s August Ad Impact Award goes to Toyota NZ for its distinctively meta execution, ‘Is this an ad for Toyota, or is it just New Zealand?’– a clever spotlight on the brand’s dominant presence across Aotearoa, showing that no matter the journey or the driver, there’s a Toyota for everyone.

Kantar appoints New Zealand public sector insights lead as new research reveals a growing vulnerability in the working-age population.

Kantar’s July Ad Impact Award goes to Dettol. Their latest campaign, ‘Spread the love, not the germs’ captures the relatable messes and chaos of modern family life - complete with two energetic kids and a playful dog.

For 20 years Kantar BrandZ analysis has proven, on a global scale, that businesses that invest in their brands outperform the market, and that investment in marketing remains the most powerful form of defence in times of crisis.

Kantar’s June Ad Impact Award goes to Tower Insurance. Their latest ad introduces three characters ‘Miss Takes, Miss Haps and Miss Fortune’, human embodiments of life’s unexpected mishaps who instigate the very accidents and disasters that Tower Insurance exists to cover.

Kantar’s May Ad Impact Award goes to Turners Cars. ‘Tina’s Road Trip’ doesn’t just showcase the brand’s unique identity resoundingly but also reinforces Turners Cars’ cultural relevance and emotional connection with New Zealanders.

Toyota New Zealand, PAK’nSAVE and Air New Zealand have taken first, second and third places respectively in the Kantar Corporate Reputation Index for the second year running.

Kantar’s April Ad Impact Award goes to Subway. ‘Try the new Signature Menu’ is a standout campaign that combines bold branding, captivating visuals, and a clear product difference to showcase their iconic footlong subs.

In response to tariffs, 27% of New Zealanders claim they’ll stop buying US products and services and 47% will buy more locally. Kantar’s Consumer Sentiment Barometer reveals that three quarters of New Zealanders (76%) still feel prices are rising and that rising energy costs (64%), business profiteering (61%) and economic policies (51%) are driving up the cost-of-living.

Revealed: the most creative and effective ads from 2024, judged by consumers. And the secrets behind their success.