Modern Marketing DilemmasIn this bold, thought-provoking and evidence-based guide, we provide solutions to the day-to-day challenges marketers face to help them protect their margins.
Weet-Bix takes out July Kantar Ad Impact AwardThe latest TVC from Weet-Bix, “Fuelling Future All Blacks for 25 years”, takes out the July 2023 Kantar Ad Impact Award. The Ad uses the power of nostalgia and a heartwarming story of the Ioane brothers to celebrate its mission of inspiring future heroes for 25 years.
Vogel’s takes out June Kantar Ad Impact AwardVogel’s latest TVC ‘Nothing Compares’ takes out the June 2023 Kantar Ad Impact Award. The unlikely hero at the centre of the plot, Gareth, shows grim determination to regain his loaf of Vogel’s, creating a humorous and entertaining narrative and reminding us of just how deep the love for a loaf of Vogel’s can go.
Mitsubishi Motors takes out May Kantar Ad Impact AwardMitsubishi revives the love of UTEs for Kiwis with its fresh and fun to watch Ad, introducing its Runout offer on Tritons. It’s quite rare to see a simple promotional offer bringing together mystery, wonder and surprise to give us a well-crafted and charming story to enjoy.
Corporate Reputation 2023Corporate Reputation 2023 Air New Zealand: Ninth consecutive year at the top of Kantar Corporate Reputation Index by a whisker Air New Zealand has retained its place at the top of the Kantar Corporate Reputation Index for the ninth consecutive year but Mitre 10 and PAK’nSAVE are hot on the national carrier’s heels. All three […]
Creative Effectiveness Awards Australia and New Zealand 2023Revealed: the most creative and effective ads from 2022, judged by consumers. And the secrets behind their success.
Four Square takes out April Kantar Ad Impact AwardReturning to our TV screens after an almost two-decade long hiatus, Four Square takes out the April 2023 Kantar Ad Impact Award with their ad “The King’s Feast”. An entertaining watch, this ad effectively launches Four Square’s new platform “What’ll it be today?” and reminds us of the strong ties the store has in communities across New Zealand.
Strong creative equals strong profitability!Did you know that the most creative and effective ads generate more than four times as much profit as those with low creative quality? If you are looking at which growth levers to pull or are looking to build your case to hold onto creative budget in these lean times, this is certainly something worth factoring into your thinking.
ITM takes out March Kantar Ad Impact AwardThe Kantar Ad Impact Award for March 2023 goes to ITM for “We speak builder - Shocker”. Sharing with us some entertaining and quirky Kiwi banter, the Brand and its peerless understanding of its customers are effortlessly combined in this wonderful TVC that oozes genuine warmth and Kiwi charm.
Creative Effectiveness Awards 2023Revealed: the most creative and effective ads from 2022, judged by consumers. And the secrets behind their success.