Author Archive

The ‘Strategic Sparks’ behind the 2022 Kantar Creative Effectiveness Award Winners
As many of you may already know, this year’s winning TV ad in the global Kantar Creative Effectiveness Awards went to Mitre 10’s With You All The Way. Find out more about the ‘strategic spark’ behind its success and those of other winners here.
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Better Futures 2022
New research reveals that economic and wellbeing concerns have intensified for people as they continue to grapple with the challenges of the ongoing pandemic, coupled with emerging economic challenges including rising inflationary pressures.
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Kantar New Zealand COVID-19 March Update
Here’s our latest round-up designed to help our clients stay better connected to your customers during Covid-19.
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KFC takes out February Kantar Ad Impact Award
KFC wins the February Kantar Ad Impact Award with its ‘Super Club Day’ campaign, which celebrates the kick-off of the Super Rugby season by reuniting rugby teams with their communities.
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Mitre 10 take out the Kantar Supreme Ad Impact Award for 2021
From a field of very impactful ads, Mitre 10 ‘With You All the Way’ takes out the Kantar Supreme Ad Impact Award for 2021
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Heineken takes out November Colmar Brunton Ad Impact Award
Having won the second annual, global Kantar Creative Effectiveness Award, Heineken’s ‘Cheers to all’ TVC also found favour with the New Zealand audience.
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The Natural Confectionery Co. takes out October Colmar Brunton Ad Impact Award
Sonically charged, this best all round performing ad arrests our attention with a banging beat sung by a cute kid in the back of her mum’s car.
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Customer Leadership Index 2021
Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
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Rangitikei Free Range Chicken takes out September Colmar Brunton Ad Impact Award
A feast of exquisite culinary close-ups beautifully accompanied by the strains of Mozart makes this Rangitikei Free Range Chicken TVC the irresistible winner of the September Colmar Brunton Ad Impact Awards.
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V Energy takes out August Colmar Brunton Ad Impact Award
A reprise of some previous characters now reinvented and repurposed for a new audience; The August Colmar Brunton Ad Impact Award goes to V Energy.
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