Neuroscience

The use of consumer neuroscience in marketing measures the deep subconscious in the areas of advertising, packaging, product and shopper solutions and helps measure emotions on a moment-by-moment basis. The neuroscience techniques we use are best in class:

Intuitive associations
Emotional priming
Brand imprint
Facial coding

BRIAN TURNER

Executive Director
[email protected]

Our Insights

Is your advertising striking the right chord with consumers?

Music is a powerful tool in advertising with its history going back to the era of the travelling salesman. Its role as a vehicle for capturing attention in a busy media landscape, establishing brand associations and invoking meaning about the product.

The brain lies – taking neurology in advertising to new heights

What do EEG, sailing meteorologists and the 2016 US election have to teach marketers about prediction? Kantar Millward Brown neuroscience lead Haydn Northover writes exclusively for Marketing Magazine and says just asking has never been sufficient in developing holistic advertising predictions.

Marketing: Using neuroscience to pinpoint the ‘a-ha’ moments for your brand

Marketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful marketing insights his practice is revealing.

Podcast: Understanding neuroscience

In this 5-minute podcast, Deepak Varma, Kantar’s North American head of neuroscience spoke with our colleagues at Kantar Australia.

Latest Thinking

Latest Insights from Kantar New Zealand

Lots to celebrate this past month, from launching the 2025 Better Futures report to a full house, to local brands winning awards not just nationally but on the global stage too!

Heineken takes out March Kantar Ad Impact Award

Kantar’s March Ad Impact Award goes to Heineken. The ad sits within the wider campaign ‘0.0 Reasons Needed’ shedding light on changing social norms- where we no longer need reasons for not drinking alcohol.

Creative Effectiveness Awards 2025

Freya's #1 for creative effectiveness on the global stage in the Link AI tested category.

Consumers hold line on sustainability, expect business to do the same

New research shows that while the cost of living remains top concern for New Zealand’s consumers, their commitment to sustainability remains strong.

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