Sealord takes out July Kantar Ad Impact AwardSealord has reeled in Kantar’s Ad Impact win for July 2026 with a highly involving story built around a relatable human truth. The ad turns everyday moments of what Sealord has dubbed “fishame” into a playful rebellion against social norms. In doing so, it makes the message personal, memorable and compelling, encouraging Kiwis to ditch the shame and be proud of their love of fish with Sealord.
Insights to Intelligence 2030A new playbook for people-centric growth.
Colgate takes out June Kantar Ad Impact AwardThis month’s Kantar Ad Impact Award goes to Colgate Smile Strong ad, featuring Junior’s story, which tells a heartfelt, purpose-led narrative that cuts through advertising clutter by strongly linking a meaningful real-life story to the Colgate brand.
Corporate Reputation Index 2026Toyota New Zealand, PAK’nSAVE and AA Insurance have taken first, second and third places respectively in the Kantar Corporate Reputation Index for 2026.
Wattie’s takes out May Kantar Ad Impact AwardReinforcing the brand’s long-standing role as a trusted staple in Kiwi households, Wattie’s latest creative, ‘It’s Wattie's You Need’, is rooted in comfort, familiarity and everyday convenience. Through relatable, slice-of-life moments, the advertisement showcases how Wattie’s fits seamlessly into real-life situations – bringing people together or providing an easy solution when it’s needed most.
Koru members can now earn Airpoints just by sharing their views thanks to new Kantar partnershipKoru members can now choose to join Kantar’s ConsumerLink research panel and earn Airpoints by completing surveys, turning everyday opinions into rewards while helping shape products, services and public decisions across New Zealand.
McDonald’s takes out April Kantar Ad Impact AwardThere is a rare kind of creative clarity that makes an idea instantly obvious and difficult to forget. McDonald’s 'Korean BBQ Dunked Range' hits that sweet spot, centering its execution on a product designed for dunking and bringing it to life through the Harlem Globetrotters - icons of the dunk itself.
Jack Link’s takes out March Kantar Ad Impact AwardThis month’s Kantar Ad Impact Award goes to Jack Link’s “Feed Your Wild Side”. The ad stands out for its ability to balance entertainment with clear message delivery, performing strongly across key measures of effectiveness, particularly Branding, Distinctiveness, and Meaningfulness.
Kantar poll shows energy prices, global instability now greatest worries for New ZealandersNew Kantar poll shows NZ unsettled by global instability and rising living costs. Energy prices and global conflicts now dominate the public’s anxiety.
Cost of living dominates Kiwis’ concerns – but sustainability still shapes trust, choices and expectations of businessNew research shows that while the cost of living remains top concern for New Zealand’s consumers, their commitment to sustainability remains strong.
