Neuroscience
The use of consumer neuroscience in marketing measures the deep subconscious in the areas of advertising, packaging, product and shopper solutions and helps measure emotions on a moment-by-moment basis. The neuroscience techniques we use are best in class:
- Intuitive associations
- Emotional priming
- Brand imprint
- Facial coding
Our Insights
Is your advertising striking the right chord with consumers?
Music is a powerful tool in advertising with its history going back to the era of the travelling salesman. Its role as a vehicle for capturing attention in a busy media landscape, establishing brand associations and invoking meaning about the product.
The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 US election have to teach marketers about prediction? Kantar Millward Brown neuroscience lead Haydn Northover writes exclusively for Marketing Magazine and says just asking has never been sufficient in developing holistic advertising predictions.
Marketing: Using neuroscience to pinpoint the ‘a-ha’ moments for your brand
Marketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful marketing insights his practice is revealing.
Podcast: Understanding neuroscience
In this 5-minute podcast, Deepak Varma, Kantar’s North American head of neuroscience spoke with our colleagues at Kantar Australia.
Latest Thinking
Corporate Reputation Index 2025
Toyota New Zealand, PAK’nSAVE and Air New Zealand have taken first, second and third places respectively in the Kantar Corporate Reputation Index for the second year running.
Subway takes out April’s Kantar Ad Impact Award
Kantar’s April Ad Impact Award goes to Subway. ‘Try the new Signature Menu’ is a standout campaign that combines bold branding, captivating visuals, and a clear product difference to showcase their iconic footlong subs.
Navigating Choppy Waters – Consumer Sentiment Barometer
In response to tariffs, 27% of New Zealanders claim they’ll stop buying US products and services and 47% will buy more locally.
Kantar’s Consumer Sentiment Barometer reveals that three quarters of New Zealanders (76%) still feel prices are rising and that rising energy costs (64%), business profiteering (61%) and economic policies (51%) are driving up the cost-of-living.
Creative Effectiveness Awards Australia and New Zealand 2025
Revealed: the most creative and effective ads from 2024, judged by consumers. And the secrets behind their success.
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