Neuroscience
The use of consumer neuroscience in marketing measures the deep subconscious in the areas of advertising, packaging, product and shopper solutions and helps measure emotions on a moment-by-moment basis. The neuroscience techniques we use are best in class:
- Intuitive associations
- Emotional priming
- Brand imprint
- Facial coding
Our Insights
Is your advertising striking the right chord with consumers?
Music is a powerful tool in advertising with its history going back to the era of the travelling salesman. Its role as a vehicle for capturing attention in a busy media landscape, establishing brand associations and invoking meaning about the product.
The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 US election have to teach marketers about prediction? Kantar Millward Brown neuroscience lead Haydn Northover writes exclusively for Marketing Magazine and says just asking has never been sufficient in developing holistic advertising predictions.
Marketing: Using neuroscience to pinpoint the ‘a-ha’ moments for your brand
Marketing speaks with Deepak Varma, Kantar’s global head of neuroscience, about the powerful marketing insights his practice is revealing.
Podcast: Understanding neuroscience
In this 5-minute podcast, Deepak Varma, Kantar’s North American head of neuroscience spoke with our colleagues at Kantar Australia.
Latest Thinking
New Kantar study reveals a ‘cautious optimism’ in consumer sentiment towards the use of AI in government agencies in New Zealand
New research from Kantar reveals only 4% of New Zealanders feel well-informed about how artificial intelligence (AI) is being used by government agencies, with 90% knowing little or simply being aware of its existence without understanding the details.
Marketing Trends 2025
Our Marketing Trends 2025 have been sourced from across Kantar. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might suit their own objectives. From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year.
Three in five Kiwis want fireworks banned for private use
A survey of 500 New Zealanders run by Kantar, reveals 59% would like fireworks completely banned for private sale and use.
AA Insurance takes out September’s Kantar Ad Impact Award
Kantar’s September Ad Impact Award goes to AA Insurance. ‘The Home Intruder’ stands out for its enjoyable surreal visual storytelling, rather than portraying destruction in a conventional way, the brand introduces a CGI seal to cause chaos.
Ka kite anō au i a koe
Please contact Kantar New Zealand to talk to our trusted experts about how our market or social research can help your organisation.
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