Media & digital

In a world of increasing media fragmentation, people are bombarded by advertising, and the number of places they see it. Brands struggle to find the right mix of channels, messaging, creative and format, and to know which combinations are most effective. And they need evidence and understanding of how their campaigns can build their brand and their business.

Successful brands need to know which touch points will engage their audiences, and how to effectively align messaging across these channels.

We help you understand the art and science of advertising and media success with a complete picture of campaign effectiveness across all channels and devices.

From understanding which touchpoints will best engage your target, to synergies and media efficiency of multi-channel campaigns, to the detail of how to optimise your digital campaign in real time. Informed by insights from over 15,000 campaigns, we help you create a successful, aligned cross-channel strategy.

Our global network of media experts help you navigate media decisions to optimise investment, increase marketing effectiveness and drive brand growth using extensively validated solutions, a proprietary platform and partnerships with leading technology providers. We’re passionate about media, and invest in bold thought leadership to address critical issues for advertisers, publishers and media agencies.

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Client Director

Our Insights

Kantar Marketplace is live in New Zealand
Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster with agility.
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Case study: Building reputation
Our client’s objective was to change opinions over time, and while we were effectively tracking progress on this, the creative and planning agencies faced two key issues. Read more details about what we did in this case study.
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AdReaction 2018: More than half of marketers not integrating their multichannel campaigns effectively
The variety of channels available to marketers has increased exponentially, however ineffective multichannel strategies are jeopardising the success of campaigns. This is according to AdReaction: The Art of Integration, a new study that examines the global state of multichannel advertising campaigns, drawing on quantitative research in 45 countries, multichannel copy testing, and custom analysis of Kantar’s global media effectiveness and copy testing databases.
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Trust in media
News & AnnouncementsTrust in media As the digital media landscape has evolved, so too has consumer trust in media channels. Has the growth of fake news had an impact on trust in Facebook? And how does this impact on our attitudes and response to advertising? Newsworks wanted to understand trust in media and how this [...]
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Getting digital right: Reflections for a better digital world
News & AnnouncementsGetting digital right: Reflections for a better digital world Pablo Gomez is the Head of Media & Digital for APAC at Kantar Insights. He sat down with us to talk about the biggest mistakes businesses make in digital marketing (and how to avoid them), his best tips for getting the most out of [...]
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Latest Thinking

The Natural Confectionery Co. takes out October Colmar Brunton Ad Impact Award
Sonically charged, this best all round performing ad arrests our attention with a banging beat sung by a cute kid in the back of her mum’s car.
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Customer Leadership Index 2021
Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
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Rangitikei Free Range Chicken takes out September Colmar Brunton Ad Impact Award
A feast of exquisite culinary close-ups beautifully accompanied by the strains of Mozart makes this Rangitikei Free Range Chicken TVC the irresistible winner of the September Colmar Brunton Ad Impact Awards.
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V Energy takes out August Colmar Brunton Ad Impact Award
A reprise of some previous characters now reinvented and repurposed for a new audience; The August Colmar Brunton Ad Impact Award goes to V Energy.
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