Creative Effectiveness Awards ANZ 2025
The advertising world is restless, fast-moving, and ever-evolving. This presents challenges for marketers and their agencies. How can you be creative and effective on channels that relentlessly innovate? Do the same rules apply?
Our Creative Effectiveness Awards celebrates the most creative and effective digital, social, TV, print, and outdoor ads tested in 2024. What makes our awards unique is that consumers are the jury.
Discover the secrets of the most creatively effective Australian and New Zealand ads as voted by consumers.
Download the Creative Effectiveness Awards 2025 Playbook for ANZ Winners
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Wattie’s takes out May Kantar Ad Impact Award
Reinforcing the brand’s long-standing role as a trusted staple in Kiwi households, Wattie’s latest creative, ‘It’s Wattie's You Need’, is rooted in comfort, familiarity and everyday convenience. Through relatable, slice-of-life moments, the advertisement showcases how Wattie’s fits seamlessly into real-life situations – bringing people together or providing an easy solution when it’s needed most.
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McDonald’s takes out April Kantar Ad Impact Award
There is a rare kind of creative clarity that makes an idea instantly obvious and difficult to forget. McDonald’s 'Korean BBQ Dunked Range' hits that sweet spot, centering its execution on a product designed for dunking and bringing it to life through the Harlem Globetrotters - icons of the dunk itself.
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