Creative Effectiveness Awards ANZ 2025
The advertising world is restless, fast-moving, and ever-evolving. This presents challenges for marketers and their agencies. How can you be creative and effective on channels that relentlessly innovate? Do the same rules apply?
Our Creative Effectiveness Awards celebrates the most creative and effective digital, social, TV, print, and outdoor ads tested in 2024. What makes our awards unique is that consumers are the jury.
Discover the secrets of the most creatively effective Australian and New Zealand ads as voted by consumers.
Download the Creative Effectiveness Awards 2025 Playbook for ANZ Winners
Latest Thinking
Navigating Choppy Waters – Consumer Sentiment Barometer
In response to tariffs, 27% of New Zealanders claim they’ll stop buying US products and services and 47% will buy more locally.
Kantar’s Consumer Sentiment Barometer reveals that three quarters of New Zealanders (76%) still feel prices are rising and that rising energy costs (64%), business profiteering (61%) and economic policies (51%) are driving up the cost-of-living.
Creative Effectiveness Awards Australia and New Zealand 2025
Revealed: the most creative and effective ads from 2024, judged by consumers. And the secrets behind their success.
Latest Insights from Kantar New Zealand
Lots to celebrate this past month, from launching the 2025 Better Futures report to a full house, to local brands winning awards not just nationally but on the global stage too!
Heineken takes out March Kantar Ad Impact Award
Kantar’s March Ad Impact Award goes to Heineken. The ad sits within the wider campaign ‘0.0 Reasons Needed’ shedding light on changing social norms- where we no longer need reasons for not drinking alcohol.
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