Customer experience

Brands are now defined by how they make people feel. Every experience has the potential to make or break a relationship. For businesses, success comes from understanding people’s needs and surpassing their expectations in the moments that matter. This requires a customer-centric culture embedded throughout your organisation. Only then can your employees deliver meaningful and memorable experiences that reinforce brand choice.

Using advanced analytics capabilities, we help you make the right strategic investment decisions to maximise the value of each and every customer relationship.

And we partner with leading technology platforms to ensure all levels and functions of your organisation have access to the relevant customer insight, when and how they need it.

Our consultants in customer, employee and brand experience explore the entire customer journey to help you embed operational change, drive customer centricity and deliver business impact.

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David.Thomas B&W

David Thomas

Chief Commercial Director
[email protected]

Our Insights

Blueprint for Brand Growth
Data and insights company Kantar has launched Blueprint for Brand Growth – a new “essential recipe” to help businesses expand.
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Customer Leadership Index 2023
Kiwi online retailer Mighty Ape has moved up from 10th position last year to reach top spot in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, released today by data, insights and consulting company Kantar.
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Building lasting customer relationships
We can help you maximise the value of each and every customer relationship. Our customer-centric framework helps you define, create and deliver memorable experiences that drive growth for your business.
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Latest Thinking

Media Reactions 2024
With media insights from around 18,000 consumers and 1,000 senior marketers around the world, our free Media Reactions 2024 booklet reveals the top-ranking media channels and brands and provides guidance on how to navigate today’s complex media landscape.
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TUX takes out July Kantar Ad Impact Award
Kantar’s July Ad Impact Award goes to Tux with ‘Feeding the kiwi in all our dogs for 70 years’. The Ad follows Bjorn, a city dog and his first, busy (and messy) trip to the farm. This light-hearted ad appeals to a wide audience with its humorous and heartwarming story.
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TAB takes out June Kantar Ad Impact Award
Kantar’s June Ad Impact Award goes to TAB with ‘Get Your Bet On’. Using the creative to aid in a brand refresh, it takes us through the excitement of a betting moment with their mobile app.
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Diagnose and Monitor your Brand’s Meaningful Difference
To maintain a consistent relative edge over others in your category you must identify, measure, and optimise your brand's sources and degree of differentiation.
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Our Office

Auckland
Level 1/46 Sale Street,
Auckland 1010
T (+64) 9 919 9200
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