Customer experience

Brands are now defined by how they make people feel. Every experience has the potential to make or break a relationship. For businesses, success comes from understanding people’s needs and surpassing their expectations in the moments that matter. This requires a customer-centric culture embedded throughout your organisation. Only then can your employees deliver meaningful and memorable experiences that reinforce brand choice.

Using advanced analytics capabilities, we help you make the right strategic investment decisions to maximise the value of each and every customer relationship.

And we partner with leading technology platforms to ensure all levels and functions of your organisation have access to the relevant customer insight, when and how they need it.

Our consultants in customer, employee and brand experience explore the entire customer journey to help you embed operational change, drive customer centricity and deliver business impact.

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David.Thomas B&W

David Thomas

Chief Commercial Director
David.Thomas@kantar.com

Our Insights

Customer Leadership Index 2024
Congratulations to House of Travel, number one this year in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, which was released today by data, insights and consulting company Kantar.
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Customer Leadership Index 2023
Kiwi online retailer Mighty Ape has moved up from 10th position last year to reach top spot in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, released today by data, insights and consulting company Kantar.
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Building lasting customer relationships
We can help you maximise the value of each and every customer relationship. Our customer-centric framework helps you define, create and deliver memorable experiences that drive growth for your business.
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Latest Thinking

Turners Cars takes out Kantar Supreme Ad Impact Award for 2025
Compelling use of music, paired with classic Kiwi humour, ultimately contributed to Turners Cars earning the Kantar 2025 Supreme Ad Impact Award Winner for their advert, ‘Tina’s Road Trip’.
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Seek takes out October’s Kantar Ad Impact Award
Kantar’s October Ad Impact Award goes to Seek. ‘Tis the season to find your next job’ stands out for its seasonal storytelling.
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New Kantar study reveals a ‘cautious optimism’ in consumer sentiment towards the use of AI in government agencies in New Zealand
New research from Kantar reveals only 4% of New Zealanders feel well-informed about how artificial intelligence (AI) is being used by government agencies, with 90% knowing little or simply being aware of its existence without understanding the details.
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Marketing Trends 2025
Our Marketing Trends 2025 have been sourced from across Kantar. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might suit their own objectives. From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year.
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Ka kite anō au i a koe

Please contact Kantar New Zealand to talk to our trusted experts about how our market or social research can help your organisation.

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Auckland
Level 1/46 Sale Street,
Auckland 1010
T (+64) 9 919 9200
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