Author Archive

Whittaker’s takes out June Kantar Ad Impact Award
This month, the well-loved brand Air New Zealand celebrated their 82nd birthday! To celebrate, they released a 60” advert that showcases 4 storylines over time – each putting the customers meaningful relationship with the Brand at the heart of the story to communicate how “it’s always been about you”.
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Kantar New Zealand Issues July Update
Kantar New Zealand Issues July Update Here is Kantar’s latest round-up designed to help our clients stay better connected to your customers. Recently we checked in again with 1,000 New Zealanders via an online survey to see how the pandemic – and other pressing issues such as the cost of living – are impacting how we live. [...]
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George Weston Foods takes out May Kantar Ad Impact Award
George Weston Foods takes out May Kantar Ad Impact Award   This month’s Kantar Ad Impact Award goes to George Weston Foods for their Ploughmans “Local Tastes Better” brand ad. Through the use of real Canterbury farmers, engaging in some friendly competitive banter about who has the best seeds and grains, this ad dials up […]
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Corporate Reputation 2022
Corporate Reputation 2022 Sky’s the limit as Air New Zealand maintains perfect record atop Kantar Corporate Reputation Index   Established in partnership with Wright Communications in 2015 and formerly known as the Colmar Brunton Corporate Reputation Index, the Kantar Corporate Reputation Index uses Kantar’s global RepZ framework with standardised reputation attributes for Trust (37% weighting), […]
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Air New Zealand takes out April Kantar Ad Impact Award
This month, the well-loved brand Air New Zealand celebrated their 82nd birthday! To celebrate, they released a 60” advert that showcases 4 storylines over time – each putting the customers meaningful relationship with the Brand at the heart of the story to communicate how “it’s always been about you”.
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Kantar New Zealand COVID-19 May Update
Here’s our latest round-up designed to help our clients stay better connected to your customers during Covid-19.
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Kantar New Zealand COVID-19 April Update
Here’s our latest round-up designed to help our clients stay better connected to your customers during Covid-19.
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Supercheap Auto takes out the March StopPress Kantar Ad Impact Award
Through the use of humour, a simple message and relatable characters tinkering and loving their cars, the ‘Make it Super’ ad not only performs strongly on the core measures of successful advertising, but also makes the Brand more distinctive and appealing.
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The ‘Strategic Sparks’ behind the 2022 Kantar Creative Effectiveness Award Winners
As many of you may already know, this year’s winning TV ad in the global Kantar Creative Effectiveness Awards went to Mitre 10’s With You All The Way. Find out more about the ‘strategic spark’ behind its success and those of other winners here.
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Better Futures 2022
New research reveals that economic and wellbeing concerns have intensified for people as they continue to grapple with the challenges of the ongoing pandemic, coupled with emerging economic challenges including rising inflationary pressures.
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