Koru members can now earn Airpoints just by sharing their views thanks to new Kantar partnershipKoru members can now choose to join Kantar’s ConsumerLink research panel and earn Airpoints by completing surveys, turning everyday opinions into rewards while helping shape products, services and public decisions across New Zealand.
McDonald’s takes out April Kantar Ad Impact AwardThere is a rare kind of creative clarity that makes an idea instantly obvious and difficult to forget. McDonald’s 'Korean BBQ Dunked Range' hits that sweet spot, centering its execution on a product designed for dunking and bringing it to life through the Harlem Globetrotters - icons of the dunk itself.
Kantar poll shows energy prices, global instability now greatest worries for New ZealandersNew Kantar poll shows NZ unsettled by global instability and rising living costs. Energy prices and global conflicts now dominate the public’s anxiety.
Cost of living dominates Kiwis’ concerns – but sustainability still shapes trust, choices and expectations of businessNew research shows that while the cost of living remains top concern for New Zealand’s consumers, their commitment to sustainability remains strong.
Turners Cars takes out Kantar Supreme Ad Impact Award for 2025Compelling use of music, paired with classic Kiwi humour, ultimately contributed to Turners Cars earning the Kantar 2025 Supreme Ad Impact Award Winner for their advert, ‘Tina’s Road Trip’.
Seek takes out October’s Kantar Ad Impact AwardKantar’s October Ad Impact Award goes to Seek. ‘Tis the season to find your next job’ stands out for its seasonal storytelling.
New Kantar study reveals a ‘cautious optimism’ in consumer sentiment towards the use of AI in government agencies in New ZealandNew research from Kantar reveals only 4% of New Zealanders feel well-informed about how artificial intelligence (AI) is being used by government agencies, with 90% knowing little or simply being aware of its existence without understanding the details.
Marketing Trends 2026Our Marketing Trends 2026 have been sourced from across Kantar. We look at macro and micro trends for marketers to consider as part of their brand growth journey, and how they might suit their own objectives. From insights to behaviour, from culture to data, we cover some of the key trends that we see emerging and growing over the next year.
Three in five Kiwis want fireworks banned for private useA survey of 500 New Zealanders run by Kantar, reveals 59% would like fireworks completely banned for private sale and use.
AA Insurance takes out September’s Kantar Ad Impact AwardKantar’s September Ad Impact Award goes to AA Insurance. ‘The Home Intruder’ stands out for its enjoyable surreal visual storytelling, rather than portraying destruction in a conventional way, the brand introduces a CGI seal to cause chaos.
