This month’s Kantar Ad Impact Award goes to Colgate Smile Strong ad, featuring Junior’s story, which tells a heartfelt, purpose-led narrative that cuts through advertising clutter by strongly linking a meaningful real-life story to the Colgate brand.

Toyota New Zealand, PAK’nSAVE and AA Insurance have taken first, second and third places respectively in the Kantar Corporate Reputation Index for 2026.

Reinforcing the brand’s long-standing role as a trusted staple in Kiwi households, Wattie’s latest creative, ‘It’s Wattie's You Need’, is rooted in comfort, familiarity and everyday convenience. Through relatable, slice-of-life moments, the advertisement showcases how Wattie’s fits seamlessly into real-life situations – bringing people together or providing an easy solution when it’s needed most.

Koru members can now choose to join Kantar’s ConsumerLink research panel and earn Airpoints by completing surveys, turning everyday opinions into rewards while helping shape products, services and public decisions across New Zealand.

There is a rare kind of creative clarity that makes an idea instantly obvious and difficult to forget. McDonald’s 'Korean BBQ Dunked Range' hits that sweet spot, centering its execution on a product designed for dunking and bringing it to life through the Harlem Globetrotters - icons of the dunk itself.

This month’s Kantar Ad Impact Award goes to Jack Link’s “Feed Your Wild Side”. The ad stands out for its ability to balance entertainment with clear message delivery, performing strongly across key measures of effectiveness, particularly Branding, Distinctiveness, and Meaningfulness.

New Kantar poll shows NZ unsettled by global instability and rising living costs. Energy prices and global conflicts now dominate the public’s anxiety.

New research shows that while the cost of living remains top concern for New Zealand’s consumers, their commitment to sustainability remains strong.

Kantar's Ad Impact Award goes to Meadow Fresh “Fantasy Herd” for its playful, interactive platform that celebrates dairy farming in a completely unexpected way. The result is distinctive branding done right. A genuinely ownable idea that invites participation, fuels conversation and builds salience far beyond the ad break.

Compelling use of music, paired with classic Kiwi humour, ultimately contributed to Turners Cars earning the Kantar 2025 Supreme Ad Impact Award Winner for their advert, ‘Tina’s Road Trip’.