Toyota New Zealand, PAK’nSAVE and Air New Zealand have taken first, second and third places respectively in the Kantar Corporate Reputation Index for the second year running.

Kantar’s April Ad Impact Award goes to Subway. ‘Try the new Signature Menu’ is a standout campaign that combines bold branding, captivating visuals, and a clear product difference to showcase their iconic footlong subs.

In response to tariffs, 27% of New Zealanders claim they’ll stop buying US products and services and 47% will buy more locally. Kantar’s Consumer Sentiment Barometer reveals that three quarters of New Zealanders (76%) still feel prices are rising and that rising energy costs (64%), business profiteering (61%) and economic policies (51%) are driving up the cost-of-living.

Revealed: the most creative and effective ads from 2024, judged by consumers. And the secrets behind their success.

Lots to celebrate this past month, from launching the 2025 Better Futures report to a full house, to local brands winning awards not just nationally but on the global stage too!

Kantar’s March Ad Impact Award goes to Heineken. The ad sits within the wider campaign ‘0.0 Reasons Needed’ shedding light on changing social norms- where we no longer need reasons for not drinking alcohol.

Freya's #1 for creative effectiveness on the global stage in the Link AI tested category.

New research shows that while the cost of living remains top concern for New Zealand’s consumers, their commitment to sustainability remains strong.

Kantar’s first Ad Impact Award of the year goes to KitKat. The ad refreshes the iconic "have a break, have a KitKat" platform with a fun & relatable narrative.

Wonky Box has won the Kantar Supreme Ad Impact Award for 2024 with their ad "The Wonky Box Why," which stood out for its sustainable marketing and emotional storytelling.