Who we are

Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth.

About Kantar

Kantar is a data and evidence-based agency providing insights and actionable recommendations to clients, worldwide.

We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.

We don’t just help clients understand what’s happened, we tell them why and how they can shape the future.

people

m

respondents

markets

bn

data profiles

What we do

We understand what makes people tick. We’re proud to be helping change the world in which we all live.

Our clients are wonderfully diverse. We inspire, inform and work with them to create strategies whatever their objectives – improving brand awareness, attracting more consumers, increasing brand penetration, financial success or growing peoples’ confidence in public services.

We collect our data digitally and share our insights in real time – at scale and at speed. We have self service solutions which return results the same day as well as deep diagnostic ones which take longer. We use AI and machine learning to make existing offerings faster and cheaper as well as to offer new services which couldn’t have been dreamt of a few years ago.

Market Research

Find out more about our areas of expertise, and the solutions we offer…

Data Analytics

We collect and interpret data to empower senior executives and front-line staff to achieve better outcomes.

Data Visualisation

Data and insights are only compelling if they are brought to life in a meaningful and impactful way. Engage your audience by using strong visuals and story-telling.

Latest Thinking

The Natural Confectionery Co. takes out October Colmar Brunton Ad Impact Award
Sonically charged, this best all round performing ad arrests our attention with a banging beat sung by a cute kid in the back of her mum’s car.
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Customer Leadership Index 2021
Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
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Rangitikei Free Range Chicken takes out September Colmar Brunton Ad Impact Award
A feast of exquisite culinary close-ups beautifully accompanied by the strains of Mozart makes this Rangitikei Free Range Chicken TVC the irresistible winner of the September Colmar Brunton Ad Impact Awards.
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V Energy takes out August Colmar Brunton Ad Impact Award
A reprise of some previous characters now reinvented and repurposed for a new audience; The August Colmar Brunton Ad Impact Award goes to V Energy.
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Ka kite anō au i a koe

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Our Office

Auckland
Level 1/46 Sale Street,
Auckland 1010
T (+64) 9 919 9200
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