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Customer Leadership Index

The Kantar Customer Leadership Index is New Zealand’s leading ranking of the best brands for customer experience. To create the index, Kantar surveys over 2,500 New Zealanders about their opinions of more than 70 of New Zealand’s top brands in financial services, online shopping, retail and grocery, media and entertainment, travel, telecommunications and energy.

Our index is the most comprehensive and robust measure of branded customer experience that exists in New Zealand.

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David.Thomas B&W

David Thomas

Chief Commercial Director
[email protected]

Kerri Tait_B&W

Kerri Tait

Commercial Director
[email protected]

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Our Insights

Customer Leadership Index 2024
Congratulations to House of Travel, number one this year in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, which was released today by data, insights and consulting company Kantar.
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Customer Leadership Index 2023
Kiwi online retailer Mighty Ape has moved up from 10th position last year to reach top spot in the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience, released today by data, insights and consulting company Kantar.
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Customer Leadership Index 2022
For the second consecutive year, Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
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Customer Leadership Index 2021
Sharesies has topped the annual Kantar Customer Leadership Index, New Zealand’s leading ranking of the best brands for customer experience.
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Latest Thinking

Creative Effectiveness Awards Australia and New Zealand 2025
Revealed: the most creative and effective ads from 2024, judged by consumers. And the secrets behind their success.
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Latest Insights from Kantar New Zealand
Lots to celebrate this past month, from launching the 2025 Better Futures report to a full house, to local brands winning awards not just nationally but on the global stage too!
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Heineken takes out March Kantar Ad Impact Award
Kantar’s March Ad Impact Award goes to Heineken. The ad sits within the wider campaign ‘0.0 Reasons Needed’ shedding light on changing social norms- where we no longer need reasons for not drinking alcohol.
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Creative Effectiveness Awards 2025
Freya's #1 for creative effectiveness on the global stage in the Link AI tested category.
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