Behavioural insights
The success of many government policies and priorities rests on attaining positive behaviour change. Through listening first-hand to New Zealanders, and drawing on disciplines such as social psychology and behavioural economics, Colmar Brunton’s Social Research Agency works with public sector clients to develop a deep understanding of human behaviour and how to change it.
We provide behavioural understanding to shape the development of communications and social marketing programmes as well as evaluating the progress and success of these. We’ve been involved in helping government influence an array of behaviours from reducing child abuse, enrolling in KiwiSaver, and lowering the use of antibiotics, to preparing for a disaster and reducing harm and injury in the workplace.
