Archive for the ‘Ad Effectiveness’ Category

AA Insurance takes out September’s Kantar Ad Impact Award
Kantar’s September Ad Impact Award goes to AA Insurance. ‘The Home Intruder’ stands out for its enjoyable surreal visual storytelling, rather than portraying destruction in a conventional way, the brand introduces a CGI seal to cause chaos.
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Toyota takes out August’s Kantar Ad Impact Award
Kantar’s August Ad Impact Award goes to Toyota NZ for its distinctively meta execution, ‘Is this an ad for Toyota, or is it just New Zealand?’– a clever spotlight on the brand’s dominant presence across Aotearoa, showing that no matter the journey or the driver, there’s a Toyota for everyone.
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Dettol takes out July’s Kantar Ad Impact Award
Kantar’s July Ad Impact Award goes to Dettol. Their latest campaign, ‘Spread the love, not the germs’ captures the relatable messes and chaos of modern family life - complete with two energetic kids and a playful dog.
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Tower takes out June’s Kantar Ad Impact Award
Kantar’s June Ad Impact Award goes to Tower Insurance. Their latest ad introduces three characters ‘Miss Takes, Miss Haps and Miss Fortune’, human embodiments of life’s unexpected mishaps who instigate the very accidents and disasters that Tower Insurance exists to cover.
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Turners takes out May’s Kantar Ad Impact Award
Kantar’s May Ad Impact Award goes to Turners Cars. ‘Tina’s Road Trip’ doesn’t just showcase the brand’s unique identity resoundingly but also reinforces Turners Cars’ cultural relevance and emotional connection with New Zealanders.
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Subway takes out April’s Kantar Ad Impact Award
Kantar’s April Ad Impact Award goes to Subway. ‘Try the new Signature Menu’ is a standout campaign that combines bold branding, captivating visuals, and a clear product difference to showcase their iconic footlong subs.
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Creative Effectiveness Awards Australia and New Zealand 2025
Revealed: the most creative and effective ads from 2024, judged by consumers. And the secrets behind their success.
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Heineken takes out March Kantar Ad Impact Award
Kantar’s March Ad Impact Award goes to Heineken. The ad sits within the wider campaign ‘0.0 Reasons Needed’ shedding light on changing social norms- where we no longer need reasons for not drinking alcohol.
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Creative Effectiveness Awards 2025
Freya's #1 for creative effectiveness on the global stage in the Link AI tested category.
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Nestle takes out February Kantar Ad Impact Award
Kantar’s first Ad Impact Award of the year goes to KitKat. The ad refreshes the iconic "have a break, have a KitKat" platform with a fun & relatable narrative.
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